The Storefront and Patient Portal are connected, but they serve different purposes.
Access to a large product catalog
General browsing
Broader purchasing opportunities
Quiz entry point
Account creation
Saved results
Provider-recommended routine
Product purchasing tied to that routine
Daily routine tracking
Refill prompts
Storefront = broad catalog
Patient Portal = guided, personalized journey
The Storefront gives breadth. The Patient Portal gives precision.
When speaking to patients, emphasize the portal first. It removes confusion and makes purchasing easier.
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