How to Increase Revenue Per Consult

Overview

Revenue in Skin Type PRO is driven by one simple outcome:

Patients following a complete skincare routine

The Revenue Workflow

Routine → Explanation → Purchase → Reorder

Key Actions

1. Start with the Full Routine

Patients are more likely to purchase when they see a complete, structured plan.

2. Keep the Explanation Simple

Use clear language and focus on how the routine works together.

3. Avoid Over-Editing

Minimal edits keep the consult efficient and consistent.

4. Ensure Products Are Purchasable

Use in-office products when available and shipped products to complete the routine.

5. Always Guide to Checkout

Do not assume the patient will purchase on their own.

6. Promote the Full Routine

Patients often try to buy only one or two products. Reinforce the value of the full system.

7. Set Up Reorders

Revenue does not end at the first purchase. It grows through compliance and repeat behavior.

Pro Tip

Most revenue growth comes from doing the basics consistently—not adding complexity.

Common Mistakes

• Starting with products instead of the routine

• Overcomplicating the explanation

• Not guiding the patient to purchase

• Ignoring long-term reorder behavior