Best Practices for Product Assignment

Overview

A well-structured product assignment strategy improves both consult efficiency and revenue.

Start with the STS Default Assignment

Begin with the STS default product assignments.

These are selected based on:

• optimal price points

• best-selling products within each category

• high patient ratings

Customize Only When Needed

Only make changes if:

• you prefer a different product

• you want to prioritize a specific brand

• you have a clear reason based on your practice strategy

Why It Matters

Starting with a proven baseline allows you to launch faster, reduce decision fatigue, and maintain consistency across providers.

Most high-performing practices make very few changes to the default assignments.

Common Mistakes

• Rebuilding assignments from scratch

• Changing too many products too early

• Prioritizing preference over performance