Storefront Performance

Overview

Storefront performance helps your practice understand how the online purchasing experience is contributing to results.

What You May Watch

  • Online order activity

  • Repeat online purchases

  • Patient return behavior

  • Relative contribution of online sales

Why It Matters

If patients are not purchasing online, it may mean they were not clearly guided into the portal experience.

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Pro Tip When online performance is weaker than expected, look first at consult communication and portal introduction.

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