# Patient Portal Overview

## Overview

The Patient Portal is the patient’s personalized skincare destination.

It is where patients:

* take the quiz
* create an account
* view their routine
* purchase recommended products
* track their usage
* return to reorder over time

## How Patients Access It

Each practice has a branded portal:

`yourdomain.skintype.pro`

## Why It Matters

The Patient Portal transforms your consult from a one-time event into an ongoing relationship.

{% hint style="info" %}
**Pro Tip:** Position the portal as the patient’s skincare home base, not just a place to buy products.
{% endhint %}

## Common Mistakes

* Treating it as just an online store
* Not explaining its purpose during the consult
* Failing to guide patients back to it