> For the complete documentation index, see [llms.txt](https://docs.skintype.pro/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.skintype.pro/skin-type-pro-user-resources/generating-skincare-revenue/increasing-average-order-value-aov.md).

# Increasing Average Order Value (AOV)

One of the biggest opportunities in Skin Type PRO is increasing the total value of each patient purchase.

The most successful providers don’t sell individual products - they sell complete skincare routines.

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### Why Complete Routines Matter

Skin Type PRO is designed to generate a full regimen, not a single recommendation.

Each routine includes:

* Cleanser
* Treatment products
* Moisturizer
* Sun protection

{% hint style="info" %}
💡 Every product has a specific role, and removing one reduces the effectiveness of the entire routine.
{% endhint %}

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### The Difference in Revenue

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#### Single Product Sale

* Lower revenue
* Limited results
* Lower repeat purchase rate

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#### Full Routine Sale

* Higher revenue
* Better patient outcomes
* Increased long-term compliance

***

{% hint style="info" %}
💡 Patients who follow a full routine are more likely to see results—and continue purchasing.
{% endhint %}

***

### How the System Supports This

Skin Type PRO uses a structured regimen based on:

* Baumann Skin Type diagnosis
* Clinical indication logic
* Product roles within a routine

Each product is selected to work together as part of a complete system.

***

{% hint style="info" %}
💡 This is why the recommendations are more effective than selling individual products.
{% endhint %}

***

### How to Position the Routine

The key is how you present it to the patient.

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#### Instead of Saying:

“Here are a few products you can try.”

***

#### Say:

“This is your complete routine designed specifically for your skin.”

“These products work together to address your concerns and give you the best results.”

***

{% hint style="info" %}
💡 Position the routine as a plan—not a list of options.
{% endhint %}

***

### Focus on the Outcome

Patients don’t buy products—they buy results.

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#### Example Language

“This routine is designed to improve your skin over time.”

“The best results come from using the full regimen consistently.”

***

{% hint style="info" %}
💡 Keep the focus on outcomes, not individual items.
{% endhint %}

***

### Use the Hybrid Model to Support Full Routines

You don’t need to stock every product to sell a complete regimen.

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#### Approach

* Provide key products in-office
* Send the rest through online checkout

***

{% hint style="info" %}
💡 This allows you to deliver a full routine without inventory limitations.
{% endhint %}

***

### Avoid Breaking the Routine

When patients only purchase part of the regimen:

* Results are reduced
* Compliance drops
* Repeat purchases decrease

***

{% hint style="info" %}
💡 A complete routine leads to better outcomes—and more consistent revenue.
{% endhint %}

***

### The Takeaway

The goal is not to sell more products - it’s to sell the **right system**.

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#### The Winning Approach

* Present a complete routine
* Emphasize how products work together
* Make it easy to purchase everything

***

{% hint style="info" %}
💡 When patients follow a full regimen, both results and revenue increase.
{% endhint %}

***

👉 Next: [Driving Repeat Purchases](/skin-type-pro-user-resources/generating-skincare-revenue/driving-repeat-purchases.md)