> For the complete documentation index, see [llms.txt](https://docs.skintype.pro/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.skintype.pro/skin-type-pro-user-resources/generating-skincare-revenue/in-office-vs-online-sales-strategy.md).

# In-Office vs Online Sales Strategy

Skin Type PRO allows you to sell products in two ways:

* In-office during the visit
* Online through a personalized checkout link

The most successful providers use a combination of both.

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### The Two Sales Channels

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#### In-Office Sales

These are products you provide directly to the patient during their appointment.

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**Best For:**

* Core, high-demand products
* Patients who want to leave with something immediately
* Reinforcing the start of a routine

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**Advantages:**

* Immediate revenue
* High conversion during the visit
* Strong patient commitment

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**Limitations:**

* Requires inventory
* Limits how many products you can offer
* Can lead to incomplete routines

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### Online Sales (Recommended)

These are products purchased through your checkout link or QR code.

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**Best For:**

* Full skincare routines
* Products you don’t stock
* Follow-up and repeat purchases

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**Advantages:**

* No inventory required
* Unlimited product selection
* Enables complete regimens
* Generates revenue beyond the visit

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**How It Works**

1. Click the **QR Code button** in the consult
2. Patient scans or opens the link
3. They see their personalized routine
4. They complete checkout instantly

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{% hint style="info" %}
💡 This allows you to deliver a full regimen without stocking every product.
{% endhint %}

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### The Hybrid Model (Best Practice)

The most effective strategy is to combine both approaches.

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#### How It Works

* Provide a few key products in-office
* Send the rest through online checkout

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#### Example

* In-office: Cleanser + Moisturizer
* Online: Treatments + SPF + specialty products

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{% hint style="info" %}
💡 This ensures the patient gets a complete routine while minimizing your inventory.
{% endhint %}

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### Why the Hybrid Model Wins

Using both channels allows you to:

* Increase total order value
* Offer complete regimens
* Reduce inventory costs
* Capture revenue both during and after the visit

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### How to Guide the Patient

Make the process simple and clear.

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#### Example Language

“We’ll get you started with a few products today, and I’ll send you a link for the rest of your routine.”

“This way you’ll have everything you need without having to carry it all out today.”

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{% hint style="info" %}
💡 This positions online checkout as a convenience - not a compromise.
{% endhint %}

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### What to Avoid

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#### Stocking Too Much Inventory

* Ties up cash
* Limits flexibility
* Creates unnecessary risk

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#### Only Selling In-Office

* Limits product selection
* Reduces total revenue
* Prevents full regimen adoption

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#### Not Offering Online Checkout

* Missed sales opportunities
* Lower patient compliance
* Reduced long-term revenue

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### The Takeaway

The goal is not just to sell products—it’s to deliver a complete routine.

The best way to do that is:

**Start in-office → Complete online**

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{% hint style="info" %}
💡 This approach maximizes both patient results and practice revenue.
{% endhint %}

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👉 Next: [Increasing Average Order Value (AOV)](/skin-type-pro-user-resources/generating-skincare-revenue/increasing-average-order-value-aov.md)