In-Office vs Online Sales Strategy

Skin Type PRO allows you to sell products in two ways:

• In-office during the visit

• Online through a personalized checkout link

The most successful providers use a combination of both.

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The Two Sales Channels

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In-Office Sales

These are products you provide directly to the patient during their appointment.

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Best For:

• Core, high-demand products

• Patients who want to leave with something immediately

• Reinforcing the start of a routine

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Advantages:

• Immediate revenue

• High conversion during the visit

• Strong patient commitment

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Limitations:

• Requires inventory

• Limits how many products you can offer

• Can lead to incomplete routines

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Online Sales (Recommended)

These are products purchased through your checkout link or QR code.

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Best For:

• Full skincare routines

• Products you don’t stock

• Follow-up and repeat purchases

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Advantages:

• No inventory required

• Unlimited product selection

• Enables complete regimens

• Generates revenue beyond the visit

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How It Works

1. Click the QR Code button in the consult

2. Patient scans or opens the link

3. They see their personalized routine

4. They complete checkout instantly

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💡 This allows you to deliver a full regimen without stocking every product.

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The Hybrid Model (Best Practice)

The most effective strategy is to combine both approaches.

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How It Works

• Provide a few key products in-office

• Send the rest through online checkout

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Example

• In-office: Cleanser + Moisturizer

• Online: Treatments + SPF + specialty products

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💡 This ensures the patient gets a complete routine while minimizing your inventory.

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Why the Hybrid Model Wins

Using both channels allows you to:

• Increase total order value

• Offer complete regimens

• Reduce inventory costs

• Capture revenue both during and after the visit

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How to Guide the Patient

Make the process simple and clear.

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Example Language

“We’ll get you started with a few products today, and I’ll send you a link for the rest of your routine.”

“This way you’ll have everything you need without having to carry it all out today.”

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💡 This positions online checkout as a convenience - not a compromise.

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What to Avoid

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Stocking Too Much Inventory

• Ties up cash

• Limits flexibility

• Creates unnecessary risk

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Only Selling In-Office

• Limits product selection

• Reduces total revenue

• Prevents full regimen adoption

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Not Offering Online Checkout

• Missed sales opportunities

• Lower patient compliance

• Reduced long-term revenue

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The Takeaway

The goal is not just to sell products—it’s to deliver a complete routine.

The best way to do that is:

Start in-office → Complete online

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💡 This approach maximizes both patient results and practice revenue.

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👉 Next: Increasing Average Order Value (AOV)