> For the complete documentation index, see [llms.txt](https://docs.skintype.pro/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.skintype.pro/skin-type-pro-user-resources/features/pro-storefront.md).

# PRO Storefront

PRO Storefront is your complete online purchasing experience, allowing patients to buy products both during and after the consult.

It includes two ways for patients to purchase:

* **Patient Portal** — personalized, provider-approved routines
* **Online Store** — full catalog browsing experience

{% hint style="info" %}
💡 Together, these create both high conversion and long-term revenue.
{% endhint %}

***

### Where It Fits in the Workflow

PRO Storefront is used after the consult is completed.

It enables patients to:

* Purchase their recommended routine
* Return to reorder products
* Explore additional products over time

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{% hint style="info" %}
💡 PRO Consult drives the recommendation.\
💡 PRO Storefront drives the purchase and repeat revenue.
{% endhint %}

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## 🧭 The Two Ways Patients Buy

Understanding these two experiences is key to maximizing revenue.

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### 1. Patient Portal (Routine-Based Purchasing)

This is the **primary and most important purchasing experience**.

Patients access it through:

* The QR code during the consult
* A direct link to their routine

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#### What the Patient Sees

* Their personalized skincare routine
* Products selected specifically for them
* A simple, guided checkout experience

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#### Why This Works

* No decision-making required
* Fully personalized
* High trust and high conversion

***

{% hint style="info" %}
💡 Patients are not shopping - they are following a plan.
{% endhint %}

***

### When to Use the Patient Portal

Use this:

* During every consult
* For initial purchases
* When guiding patients to follow a routine

***

{% hint style="info" %}
💡 This is where the majority of your conversions should happen.
{% endhint %}

***

### 2. Online Store (Browse-Based Purchasing)

This is your full online store with access to 2,000+ skincare products.

Patients can:

* Browse products
* Discover new items
* Purchase outside of a consult

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#### What the Patient Sees

* A full catalog of products
* Categories and product listings
* A traditional e-commerce experience

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#### Why This Matters

* Expands revenue beyond the routine
* Supports patient discovery
* Captures additional purchases over time

***

{% hint style="info" %}
💡 This is where incremental and exploratory revenue happens.
{% endhint %}

***

### When the Online Store Is Used

Patients typically use the online store:

* After becoming familiar with your recommendations
* When exploring additional products
* Between visits or over time

***

{% hint style="info" %}
💡 This complements the Patient Portal - it doesn’t replace it.
{% endhint %}

***

## 🔗 How They Work Together

The most successful providers use both experiences strategically.

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#### Patient Portal → Drives Conversion

* Structured
* Personalized
* High confidence

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#### Online Store → Drives Expansion

* Flexible
* Exploratory
* Additional purchases

***

{% hint style="info" %}
💡 Routine first, discovery second.
{% endhint %}

***

## 🛒 How to Guide Patients

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#### During the Consult

Always start with the **Patient Portal**:

“I’ll send you your full routine so you can check out easily.”

***

#### After the Consult

Position the **Online Store** as an extension:

“You can also explore additional products anytime through our store.”

***

{% hint style="info" %}
💡 Guide first, then allow exploration.
{% endhint %}

***

## 🔁 How Reorders Happen

Most repeat purchases begin with the Patient Portal.

Patients:

* Return to their routine
* Reorder the same products
* Continue their regimen

Over time, some patients will also:

* Browse the online store
* Add additional products

***

{% hint style="info" %}
💡 The routine creates the habit. The store expands the basket.
{% endhint %}

***

## 🧠 Why This Matters

PRO Storefront allows you to:

* Convert consults into purchases
* Deliver full routines without inventory
* Enable easy reordering
* Capture additional revenue over time

***

{% hint style="info" %}
💡 This is what turns one-time consults into long-term revenue.
{% endhint %}

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## ⚡ Pro Tips

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#### Always Start with the Routine

The Patient Portal should drive the first purchase

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#### Don’t Lead with the Store

Too many options reduce conversion

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#### Reinforce Where to Reorder

Make sure patients know how to return to their routine

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#### Let the Store Expand Revenue Naturally

Don’t force it - patients will explore over time

***

{% hint style="info" %}
💡 Structure drives conversion. Flexibility drives growth.
{% endhint %}

***

👉 Next: [**PRO Marketplace**](/skin-type-pro-user-resources/features/pro-marketplace.md)