PRO Storefront

PRO Storefront is your complete online purchasing experience, allowing patients to buy products both during and after the consult.

It includes two ways for patients to purchase:

• Patient Portal — personalized, provider-approved routines

• Online Store — full catalog browsing experience

💡 Together, these create both high conversion and long-term revenue.

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Where It Fits in the Workflow

PRO Storefront is used after the consult is completed.

It enables patients to:

• Purchase their recommended routine

• Return to reorder products

• Explore additional products over time

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💡 PRO Consult drives the recommendation. 💡 PRO Storefront drives the purchase and repeat revenue.

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🧭 The Two Ways Patients Buy

Understanding these two experiences is key to maximizing revenue.

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1. Patient Portal (Routine-Based Purchasing)

This is the primary and most important purchasing experience.

Patients access it through:

• The QR code during the consult

• A direct link to their routine

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What the Patient Sees

• Their personalized skincare routine

• Products selected specifically for them

• A simple, guided checkout experience

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Why This Works

• No decision-making required

• Fully personalized

• High trust and high conversion

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💡 Patients are not shopping - they are following a plan.

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When to Use the Patient Portal

Use this:

• During every consult

• For initial purchases

• When guiding patients to follow a routine

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💡 This is where the majority of your conversions should happen.

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2. Online Store (Browse-Based Purchasing)

This is your full online store with access to 2,000+ skincare products.

Patients can:

• Browse products

• Discover new items

• Purchase outside of a consult

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What the Patient Sees

• A full catalog of products

• Categories and product listings

• A traditional e-commerce experience

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Why This Matters

• Expands revenue beyond the routine

• Supports patient discovery

• Captures additional purchases over time

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💡 This is where incremental and exploratory revenue happens.

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When the Online Store Is Used

Patients typically use the online store:

• After becoming familiar with your recommendations

• When exploring additional products

• Between visits or over time

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💡 This complements the Patient Portal - it doesn’t replace it.

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🔗 How They Work Together

The most successful providers use both experiences strategically.

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Patient Portal → Drives Conversion

• Structured

• Personalized

• High confidence

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Online Store → Drives Expansion

• Flexible

• Exploratory

• Additional purchases

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💡 Routine first, discovery second.

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🛒 How to Guide Patients

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During the Consult

Always start with the Patient Portal:

“I’ll send you your full routine so you can check out easily.”

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After the Consult

Position the Online Store as an extension:

“You can also explore additional products anytime through our store.”

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💡 Guide first, then allow exploration.

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🔁 How Reorders Happen

Most repeat purchases begin with the Patient Portal.

Patients:

• Return to their routine

• Reorder the same products

• Continue their regimen

Over time, some patients will also:

• Browse the online store

• Add additional products

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💡 The routine creates the habit. The store expands the basket.

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🧠 Why This Matters

PRO Storefront allows you to:

• Convert consults into purchases

• Deliver full routines without inventory

• Enable easy reordering

• Capture additional revenue over time

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💡 This is what turns one-time consults into long-term revenue.

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⚡ Pro Tips

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Always Start with the Routine

The Patient Portal should drive the first purchase

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Don’t Lead with the Store

Too many options reduce conversion

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Reinforce Where to Reorder

Make sure patients know how to return to their routine

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Let the Store Expand Revenue Naturally

Don’t force it - patients will explore over time

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💡 Structure drives conversion. Flexibility drives growth.

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👉 Next: PRO Marketplace