PRO Marketplace

PRO Marketplace is where you source and purchase products for your practice.

It gives you access to a wide range of skincare and aesthetic products through a single, centralized system.

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Where It Fits in the Workflow

PRO Marketplace supports everything behind the scenes.

It allows you to:

• Select which products you offer

• Source products at professional pricing

• Align your inventory with your consultations

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💡 PRO Consult drives what to recommend. 💡 PRO Marketplace determines what you carry and sell.

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How the Marketplace Works

Skin Type PRO offers two primary ways to procure products:

• STS Fulfilled

• Vendor Drop Ship

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1. STS Fulfilled

These are products fulfilled directly by Skin Type Solutions.

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How It Works

• Products are stocked and shipped by STS

• You can purchase without large minimums

• Orders are fulfilled quickly

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Best For

• Low inventory commitment

• Testing new products

• Supporting online (storefront) sales

• Flexible product selection

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Advantages

• No need to open vendor accounts

• No minimum order requirements

• Simplified purchasing

• Faster onboarding

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💡 This is the easiest way to get started.

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2. Vendor Drop Ship

These are products fulfilled directly by the manufacturer or vendor.

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How It Works

• Orders are placed through vendor accounts

• Products ship directly from the vendor

• You access wholesale pricing

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Best For

• Higher volume practices

• Core product lines

• Maximizing margins

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Advantages

• Better pricing at scale

• Direct relationship with vendors

• Access to professional-only products

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💡 This is ideal once your product strategy is established.

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How to Choose Between Them

Most providers use a combination of both.

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Start With STS Fulfilled

• Quick setup

• No friction

• Immediate access to products

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Add Vendor Drop Ship Over Time

• As volume increases

• For key product lines

• To improve margins

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💡 Start simple, then optimize.

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How Marketplace Connects to Your Workflow

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Step 1: Assign Products

Choose which products you want included in your recommendations

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Step 2: Run Consults

PRO Consult uses your product selections to generate routines

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Step 3: Patient Purchases

Patients buy through the Patient Portal or Online Store

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💡 Your marketplace setup directly impacts what gets sold.

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How to Build Your Product Strategy

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Focus on Core Products First

Start with:

• Cleanser

• Moisturizer

• SPF

• 1–2 key treatments

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💡 These drive the majority of routines.

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Expand Over Time

Add:

• Specialized treatments

• Premium products

• Additional vendors

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💡 Grow your catalog as your confidence and volume increase.

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What to Avoid

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Overloading Your Product Selection

Too many options can reduce consistency and clarity

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Delaying Setup

Waiting too long to choose products slows adoption

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Ignoring Margin Strategy

Not all products contribute equally to your revenue

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💡 Keep it simple, then refine.

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Why PRO Marketplace Matters

PRO Marketplace allows you to:

• Access a wide range of products in one place

• Simplify procurement and vendor management

• Align your product offerings with your consultations

• Scale your retail strategy efficiently

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💡 This is the foundation behind what you recommend and sell.

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Pro Tips

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Start Lean

You don’t need a large catalog to succeed

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Align With Your Consult Flow

Choose products that fit your routine structure

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Use STS Fulfilled to Reduce Risk

Avoid overcommitting to inventory early

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Optimize for Margin Over Time

As you grow, refine your product mix

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💡 The right product strategy increases both efficiency and profitability.

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👉 Next: AudreyAI