> For the complete documentation index, see [llms.txt](https://docs.skintype.pro/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.skintype.pro/skin-type-pro-user-resources/features/pro-marketplace.md).

# PRO Marketplace

PRO Marketplace is where you source and purchase products for your practice.

It gives you access to a wide range of skincare and aesthetic products through a single, centralized system.

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### Where It Fits in the Workflow

PRO Marketplace supports everything behind the scenes.

It allows you to:

* Select which products you offer
* Source products at professional pricing
* Align your inventory with your consultations

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{% hint style="info" %}
💡 PRO Consult drives what to recommend.\
💡 PRO Marketplace determines what you carry and sell.
{% endhint %}

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### How the Marketplace Works

Skin Type PRO offers two primary ways to procure products:

* **STS Fulfilled**
* **Vendor Drop Ship**

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### 1. STS Fulfilled

These are products fulfilled directly by Skin Type Solutions.

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#### How It Works

* Products are stocked and shipped by STS
* You can purchase without large minimums
* Orders are fulfilled quickly

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#### Best For

* Low inventory commitment
* Testing new products
* Supporting online (storefront) sales
* Flexible product selection

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#### Advantages

* No need to open vendor accounts
* No minimum order requirements
* Simplified purchasing
* Faster onboarding

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{% hint style="info" %}
💡 This is the easiest way to get started.
{% endhint %}

***

### 2. Vendor Drop Ship

These are products fulfilled directly by the manufacturer or vendor.

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#### How It Works

* Orders are placed through vendor accounts
* Products ship directly from the vendor
* You access wholesale pricing

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#### Best For

* Higher volume practices
* Core product lines
* Maximizing margins

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#### Advantages

* Better pricing at scale
* Direct relationship with vendors
* Access to professional-only products

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{% hint style="info" %}
💡 This is ideal once your product strategy is established.
{% endhint %}

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### How to Choose Between Them

Most providers use a combination of both.

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#### Start With STS Fulfilled

* Quick setup
* No friction
* Immediate access to products

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#### Add Vendor Drop Ship Over Time

* As volume increases
* For key product lines
* To improve margins

***

{% hint style="info" %}
💡 Start simple, then optimize.
{% endhint %}

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### How Marketplace Connects to Your Workflow

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#### Step 1: Assign Products

Choose which products you want included in your recommendations

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#### Step 2: Run Consults

PRO Consult uses your product selections to generate routines

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#### Step 3: Patient Purchases

Patients buy through the Patient Portal or Online Store

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{% hint style="info" %}
💡 Your marketplace setup directly impacts what gets sold.
{% endhint %}

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### How to Build Your Product Strategy

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#### Focus on Core Products First

Start with:

* Cleanser
* Moisturizer
* SPF
* 1–2 key treatments

***

{% hint style="info" %}
💡 These drive the majority of routines.
{% endhint %}

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#### Expand Over Time

Add:

* Specialized treatments
* Premium products
* Additional vendors

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{% hint style="info" %}
💡 Grow your catalog as your confidence and volume increase.
{% endhint %}

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### What to Avoid

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#### Overloading Your Product Selection

Too many options can reduce consistency and clarity

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#### Delaying Setup

Waiting too long to choose products slows adoption

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#### Ignoring Margin Strategy

Not all products contribute equally to your revenue

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{% hint style="info" %}
💡 Keep it simple, then refine.
{% endhint %}

***

### Why PRO Marketplace Matters

PRO Marketplace allows you to:

* Access a wide range of products in one place
* Simplify procurement and vendor management
* Align your product offerings with your consultations
* Scale your retail strategy efficiently

***

{% hint style="info" %}
💡 This is the foundation behind what you recommend and sell.
{% endhint %}

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### Pro Tips

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#### Start Lean

You don’t need a large catalog to succeed

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#### Align With Your Consult Flow

Choose products that fit your routine structure

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#### Use STS Fulfilled to Reduce Risk

Avoid overcommitting to inventory early

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#### Optimize for Margin Over Time

As you grow, refine your product mix

***

{% hint style="info" %}
💡 The right product strategy increases both efficiency and profitability.
{% endhint %}

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👉 Next: [**AudreyAI**](/skin-type-pro-user-resources/features/audreyai.md)