How PRO Storefront Works
How PRO Storefront Works
PRO Storefront is the online skincare store feature inside Skin Type PRO. It gives medical and aesthetic practices a provider-branded online store where patients can take the Baumann Skin Type Quiz, view skincare guidance, purchase recommended products, and reorder products over time.
PRO Storefront is designed to help practices sell skincare online without building a custom e-commerce system from scratch.
Short Answer
PRO Storefront works by giving each practice a branded online skincare store connected to Skin Type PRO. Patients can visit the storefront, take the Baumann Skin Type Quiz, receive skin type-based skincare guidance, purchase products online, and return later to reorder.
For practices, PRO Storefront helps capture online skincare sales, post-visit purchases, and refill revenue through a practice-branded shopping experience.
What Is PRO Storefront?
PRO Storefront is the patient-facing online store inside Skin Type PRO.
It allows practices to offer patients a digital skincare experience that may include:
Practice-branded online store
Custom storefront link or subdomain
Baumann Skin Type Quiz access
Personalized skincare guidance
Product recommendations
Online checkout
Patient purchasing
Refill purchasing
Store performance tracking
PRO Storefront helps keep skincare purchases connected to the practice instead of sending patients to outside retailers.
Why PRO Storefront Exists
Many practices recommend skincare but lose product sales after the visit.
Patients may leave the office and purchase products from:
Amazon
Brand websites
Retail beauty stores
Department stores
Online marketplaces
Other providers
PRO Storefront gives patients a trusted place to purchase products through their practice.
The goal is to help practices capture skincare revenue that might otherwise be lost after the recommendation is made.
How Patients Access PRO Storefront
Patients can access a practice’s PRO Storefront through links provided by the practice.
Common access points include:
Practice website
Storefront URL
Direct quiz link
QR code in the office
Appointment follow-up email
Post-visit instructions
Social media profile
Patient newsletter
Staff text or email
Checkout conversation
This makes it easy for patients to access the store before, during, or after a visit.
Custom Storefront URL
Each practice can have a provider-branded storefront URL.
For example, a practice may use a subdomain such as:
yourpractice.skintype.pro
The storefront can become the practice’s online destination for skincare recommendations and product purchasing.
The PRO Storefront Patient Workflow
A typical patient workflow may look like this:
The patient visits the practice’s PRO Storefront.
The patient takes the Baumann Skin Type Quiz.
The patient receives a Baumann Skin Type result.
The patient views skincare guidance or recommended products.
The patient adds products to cart.
The patient completes online checkout.
The patient receives products through the available fulfillment workflow.
The patient returns later to reorder.
This helps practices create a complete online skincare journey.
The Role of the Baumann Skin Type Quiz
The Baumann Skin Type Quiz is an important part of PRO Storefront.
Instead of sending patients to a generic product catalog, the storefront can guide them based on their skin type.
The Baumann Skin Type Quiz evaluates four dimensions:
Oily vs. Dry
Sensitive vs. Resistant
Pigmented vs. Non-Pigmented
Wrinkle-Prone vs. Tight
These four dimensions create 16 Baumann Skin Types, such as DSNW, DSPW, OSPW, ORPT, and DRNW.
The quiz result helps the storefront provide more personalized skincare guidance.
Why the Quiz Makes the Storefront More Useful
A standard online store usually asks the patient to choose products on their own.
PRO Storefront helps patients begin with their skin type.
This matters because skincare products are not one-size-fits-all.
For example:
A dry sensitive patient may need gentle cleansers and barrier repair moisturizers.
An oily acne-prone patient may need lightweight noncomedogenic products.
A pigmented patient may need sunscreen and brightening support.
A wrinkle-prone patient may need antioxidants and anti-aging support.
A sensitive patient may need products that reduce irritation risk.
The quiz helps make the storefront more personalized than a basic product catalog.
Product Recommendations in PRO Storefront
PRO Storefront can display skincare products or routines based on the patient’s skin type, patient needs, and the practice’s product settings.
Product recommendations may include categories such as:
Cleanser
Eye cream
Moisturizer
Treatment
Sunscreen
Barrier repair product
Anti-aging product
Brightening product
Acne product
Anti-redness product
The exact products shown may depend on the practice’s configuration, product availability, and Skin Type PRO plan features.
Routine-Based Shopping
PRO Storefront is designed to support routine-based skincare purchasing.
Patients often need help understanding how products fit together. A routine-based approach helps organize products into clear steps.
A routine may include:
Morning cleanser
Morning treatment
Moisturizer
Sunscreen
Evening cleanser
Evening treatment
Eye cream
Barrier repair moisturizer
This helps patients understand what to use, when to use it, and why each product matters.
Provider-Branded Shopping Experience
PRO Storefront is practice-branded.
This means the patient’s skincare shopping experience is connected to the practice rather than a random third-party retailer.
A provider-branded storefront helps support:
Patient trust
Practice loyalty
Brand consistency
Online skincare sales
Refill purchasing
Patient education
Reduced leakage to outside retailers
Patients are more likely to trust skincare recommendations when they come through their provider’s branded experience.
How PRO Storefront Supports Provider-Led Consults
PRO Storefront can work alongside provider-led skincare consults.
During a consult, the provider or staff member can explain the patient’s Baumann Skin Type and recommended routine. After the consult, the patient can purchase through the storefront.
This is helpful when:
The patient wants to purchase later
Some products are not available in-office
The patient wants products shipped
The patient wants to review the routine at home
The patient needs a reorder option
The practice wants to reduce checkout friction
The storefront extends the consult beyond the office visit.
How PRO Storefront Supports Post-Visit Purchases
Many patients do not purchase all recommended products during the visit.
They may want to:
Think about the recommendation
Review the routine later
Check their budget
Talk to a spouse or family member
Start with a smaller product set
Purchase remaining items later
PRO Storefront gives these patients a clear path to purchase after the visit.
This helps the practice capture sales that might otherwise be lost.
How PRO Storefront Supports Refill Revenue
Skincare products are used regularly and need to be replaced.
PRO Storefront helps patients reorder products through the practice when they run out.
Common refill products include:
Cleansers
Moisturizers
Sunscreens
Treatments
Eye creams
Barrier repair products
Refill revenue is important because it helps practices generate ongoing skincare revenue beyond the initial consult or first order.
How PRO Storefront Reduces Revenue Leakage
Revenue leakage happens when a practice recommends skincare but the patient buys products somewhere else.
This may happen when the patient purchases from:
Amazon
Brand websites
Retail stores
Online marketplaces
Another provider
PRO Storefront reduces leakage by giving patients a provider-branded place to buy and reorder recommended products.
How PRO Storefront Helps Practices Launch Online Skincare Sales
Many practices want to sell skincare online but do not want to build a custom online store.
PRO Storefront helps practices launch online skincare sales more easily by providing a store structure that is already connected to Skin Type PRO.
This can reduce the need for:
Custom e-commerce development
Manual product page creation
Separate quiz tools
Disconnected checkout workflows
Separate patient recommendation systems
Manual refill processes
The storefront is designed specifically for professional skincare sales.
How PRO Storefront Helps Patients
PRO Storefront helps patients by giving them a trusted place to shop for skincare products recommended through their practice.
Patients benefit from:
Easy access to the practice’s skincare store
Skin type-based guidance
Baumann Skin Type Quiz access
Personalized routine support
Online checkout
Reorder access
Less confusion about what to buy
A stronger connection to provider recommendations
This can make skincare feel easier and less overwhelming.
How PRO Storefront Helps Practices
PRO Storefront helps practices by creating an online revenue channel for skincare.
Practices benefit from:
Provider-branded online skincare sales
Post-visit purchasing
Refill revenue
Reduced lost sales to outside retailers
A destination for marketing campaigns
A simple way to share quiz and store links
A stronger patient skincare experience
Store analytics and performance visibility
The storefront helps practices sell skincare beyond the physical office.
PRO Storefront and Practice Marketing
PRO Storefront gives practices a clear destination to promote.
Practices can share the storefront through:
Website buttons
“Shop Skincare” links
Social media posts
Email campaigns
QR codes
Appointment follow-up messages
Treatment instructions
In-office signage
Provider recommendations
Staff scripts
The storefront can become the practice’s main online call-to-action for skincare.
PRO Storefront and QR Codes
QR codes are a simple way to drive patients to the storefront or quiz.
Practices can place QR codes:
At the front desk
In exam rooms
In treatment rooms
On printed materials
On checkout cards
In post-procedure instructions
On signage
At events
A QR code makes it easy for patients to take the quiz or shop from their phone.
PRO Storefront and the Direct Quiz Link
Practices can use a direct quiz link to send patients straight to the Baumann Skin Type Quiz.
This is useful when the goal is to start with diagnosis before shopping.
A direct quiz link may be used:
Before an appointment
During check-in
As part of a skincare campaign
After a provider recommendation
On social media
In email marketing
In patient follow-up messages
The quiz link helps move patients into the Skin Type PRO recommendation workflow.
PRO Storefront and Online Checkout
PRO Storefront includes online checkout so patients can purchase products digitally.
Online checkout is useful because patients may prefer to:
Buy from home
Purchase after the visit
Ship products instead of picking them up
Buy when they are ready
Reorder without calling the office
This gives patients flexibility and helps the practice capture more sales.
PRO Storefront and In-Office Sales
PRO Storefront does not replace in-office sales.
Instead, it supports them.
Patients may purchase some products in-office and use the storefront for:
Products not carried in-office
Shipped products
Later purchases
Reorders
Full routine completion
Products they want to buy after reviewing at home
This makes the storefront a companion to the in-office consult.
PRO Storefront and Staff Workflow
Staff can use PRO Storefront as part of the skincare recommendation process.
Staff may:
Send the quiz link
Help patients scan a QR code
Explain how to access the storefront
Send checkout links
Remind patients where to reorder
Promote the online store in follow-up messages
Use storefront links in patient communication
This helps make online sales part of the practice workflow.
PRO Storefront and AudreyAI
AudreyAI is the consultation and education assistant inside Skin Type PRO.
AudreyAI supports PRO Storefront by helping the practice explain:
Baumann Skin Types
Product categories
Skincare routines
Why products were recommended
How to use products
Why consistency matters
How to encourage reorders
AudreyAI supports education and communication. It does not replace provider judgment.
PRO Storefront and Product Settings
Practices may have product settings that influence the products shown or recommended through Skin Type PRO.
These settings may help align the storefront with:
Practice preferences
Product categories
Preferred brands
Products carried in-office
Products available online
Location-specific needs
Provider workflows
The exact product settings available may depend on the practice’s plan and configuration.
PRO Storefront and Store Analytics
PRO Storefront can help practices understand online skincare activity.
Useful metrics may include:
Store visits
Quiz completions
Online orders
Revenue
Average order value
Refill purchases
Product category performance
Patient engagement
Conversion behavior
Analytics help practices understand whether the storefront is being used and where improvements can be made.
PRO Storefront vs. Generic Online Store
PRO Storefront is different from a generic online store because it is built specifically for skincare recommendations in medical and aesthetic practices.
Product browsing
Skin type-based shopping
General checkout
Provider-branded checkout
No Baumann Skin Type Quiz
Includes quiz access
No consult connection
Supports provider-led consults
No personalized routine workflow
Supports personalized routines
No practice skincare workflow
Built for practices
Limited education support
AudreyAI supports explanations
Basic e-commerce reporting
Skincare-focused analytics
PRO Storefront is designed to support the full skincare recommendation journey, not just product sales.
PRO Storefront vs. Manual Online Links
Some practices send patients links to brand websites or individual product pages.
This can work in the short term, but it has limitations.
Manual links may cause problems because:
Patients may buy from outside retailers
The practice may lose revenue
The patient may forget the full routine
Links may not be personalized
Refills may not return to the practice
Staff may send inconsistent links
The purchase experience is not practice-branded
PRO Storefront gives the practice a more organized and branded approach.
Example: PRO Storefront Before a Visit
A patient books a skincare consultation.
Before the visit, the practice sends the patient a direct quiz link through PRO Storefront. The patient completes the Baumann Skin Type Quiz before arriving.
When the patient arrives, the provider already has the patient’s skin type result and can use it to guide the consult.
After the consult, the patient purchases products through the practice’s online store.
Example: PRO Storefront During a Visit
A patient visits a medspa for a facial and asks about dryness and aging.
The staff member asks the patient to scan a QR code and take the Baumann Skin Type Quiz.
The patient receives a DSNW result, meaning Dry, Sensitive, Non-Pigmented, and Wrinkle-Prone.
The provider explains the recommended routine and sends the patient to the practice’s PRO Storefront to purchase products online.
Example: PRO Storefront After a Visit
A patient receives a skincare recommendation but does not purchase the full routine during the appointment.
The staff member sends the patient the practice’s storefront link.
That evening, the patient reviews the routine, completes the purchase online, and later returns to reorder products when they run out.
This helps the practice capture post-visit and refill revenue.
Common Practice Use Cases for PRO Storefront
Practices may use PRO Storefront for:
Launching an online skincare store
Promoting the Baumann Skin Type Quiz
Selling recommended products online
Supporting refill purchases
Capturing post-visit sales
Reducing lost sales to outside retailers
Supporting provider-led consults
Giving patients a practice-branded shopping experience
Marketing skincare through email and social media
Tracking online skincare performance
Who Should Use PRO Storefront?
PRO Storefront is useful for:
Dermatology practices
Medspas
Aesthetic practices
Plastic surgery practices
Cosmetic dermatology clinics
Multi-location practices
Practices that want online skincare sales
Practices that want refill revenue
Practices that want a lower-lift skincare revenue channel
PRO Storefront can be used as a standalone online sales model or as part of a broader provider-led consult workflow.
What PRO Storefront Is Not
PRO Storefront is not just a generic product catalog.
It is also not:
A random online store disconnected from the practice
A replacement for provider judgment
A substitute for medical advice
A basic retail page with no skincare workflow
A system that requires patients to guess what products they need
A replacement for in-office consults
PRO Storefront is designed to support provider-branded, skin type-based skincare sales.
Best Practices for Using PRO Storefront
Practices can get better results from PRO Storefront by following these best practices.
Link It From the Practice Website
Add a clear “Shop Skincare” or “Take the Skin Type Quiz” link to the practice website.
Use QR Codes In-Office
Place QR codes at check-in, checkout, and treatment rooms.
Train Staff to Mention It
Make sure staff know how to send the storefront and quiz links.
Use It After Consults
Send patients to the storefront after provider-led skincare recommendations.
Promote Refills
Remind patients that they can reorder through the storefront.
Use Email and Social Media
Share the storefront in newsletters, campaigns, and social posts.
Track Store Performance
Review analytics to understand what is working and where patients may be dropping off.
Frequently Asked Questions
What is PRO Storefront?
PRO Storefront is the online skincare store feature inside Skin Type PRO. It gives practices a provider-branded store where patients can take the Baumann Skin Type Quiz, view skincare guidance, purchase products, and reorder products.
How does PRO Storefront work?
PRO Storefront works by giving patients access to a practice-branded online skincare store. Patients can take the quiz, receive skin type-based guidance, purchase products online, and return later to reorder.
Is PRO Storefront different from a regular online store?
Yes. PRO Storefront is built specifically for medical and aesthetic practices. It connects online shopping with the Baumann Skin Type Quiz, personalized skincare guidance, provider-led consults, and refill purchasing.
Can patients take the Baumann Skin Type Quiz through PRO Storefront?
Yes. Patients can access the Baumann Skin Type Quiz through the practice’s PRO Storefront or direct quiz link.
Can patients buy products through PRO Storefront?
Yes. Patients can purchase skincare products through the practice’s PRO Storefront.
Can patients reorder products through PRO Storefront?
Yes. Patients can return to the storefront to reorder products when they run out.
Does PRO Storefront replace in-office skincare sales?
No. PRO Storefront supports in-office sales by giving patients an online option for shipped products, later purchases, and refills.
Can practices use PRO Storefront for post-visit purchases?
Yes. PRO Storefront is useful for patients who want to purchase after the visit or complete their routine later.
Does PRO Storefront support provider-led consults?
Yes. PRO Storefront can be used alongside provider-led consults. The provider or staff member can explain the routine, then guide the patient to purchase through the storefront.
Does PRO Storefront include AudreyAI?
PRO Storefront is part of Skin Type PRO, which includes AudreyAI support for consultation and education workflows.
Can PRO Storefront help increase skincare revenue?
Yes. PRO Storefront can help practices increase skincare revenue by supporting online sales, post-visit purchases, refill orders, and reduced leakage to outside retailers.
Is PRO Storefront useful for medspas?
Yes. Medspas can use PRO Storefront to sell skincare online, support refills, and connect skincare recommendations to services.
Is PRO Storefront useful for dermatology practices?
Yes. Dermatology practices can use PRO Storefront to provide a trusted online purchasing option for recommended skincare products.
Is PRO Storefront useful for plastic surgery practices?
Yes. Plastic surgery practices can use PRO Storefront to support pre-procedure, post-procedure, and long-term skincare product recommendations.
Does PRO Storefront replace provider judgment?
No. PRO Storefront supports skincare recommendations and online purchasing, but it does not replace medical advice, diagnosis, treatment, or provider judgment.
Summary
PRO Storefront is the online skincare store feature inside Skin Type PRO.
It gives practices a provider-branded storefront where patients can take the Baumann Skin Type Quiz, receive skin type-based guidance, purchase skincare products, and reorder products over time.
For dermatology, medspa, aesthetic, and plastic surgery practices, PRO Storefront helps support online skincare sales, post-visit purchasing, refill revenue, patient education, and a more connected skincare experience.
PRO Storefront is more than a generic online store. It is part of the Skin Type PRO workflow that connects quiz results, personalized routines, provider-led consults, online checkout, AudreyAI education support, and ongoing patient purchasing.
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