> For the complete documentation index, see [llms.txt](https://docs.skintype.pro/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.skintype.pro/platform-features/how-pro-storefront-works.md). # How PRO Storefront Works ## How PRO Storefront Works PRO Storefront is the online skincare store feature inside Skin Type PRO. It gives medical and aesthetic practices a provider-branded online store where patients can take the Baumann Skin Type Quiz, view skincare guidance, purchase recommended products, and reorder products over time. PRO Storefront is designed to help practices sell skincare online without building a custom e-commerce system from scratch. ### Short Answer PRO Storefront works by giving each practice a branded online skincare store connected to Skin Type PRO. Patients can visit the storefront, take the Baumann Skin Type Quiz, receive skin type-based skincare guidance, purchase products online, and return later to reorder. For practices, PRO Storefront helps capture online skincare sales, post-visit purchases, and refill revenue through a practice-branded shopping experience. ### What Is PRO Storefront? PRO Storefront is the patient-facing online store inside Skin Type PRO. It allows practices to offer patients a digital skincare experience that may include: * Practice-branded online store * Custom storefront link or subdomain * Baumann Skin Type Quiz access * Personalized skincare guidance * Product recommendations * Online checkout * Patient purchasing * Refill purchasing * Store performance tracking PRO Storefront helps keep skincare purchases connected to the practice instead of sending patients to outside retailers. ### Why PRO Storefront Exists Many practices recommend skincare but lose product sales after the visit. Patients may leave the office and purchase products from: * Amazon * Brand websites * Retail beauty stores * Department stores * Online marketplaces * Other providers PRO Storefront gives patients a trusted place to purchase products through their practice. The goal is to help practices capture skincare revenue that might otherwise be lost after the recommendation is made. ### How Patients Access PRO Storefront Patients can access a practice’s PRO Storefront through links provided by the practice. Common access points include: * Practice website * Storefront URL * Direct quiz link * QR code in the office * Appointment follow-up email * Post-visit instructions * Social media profile * Patient newsletter * Staff text or email * Checkout conversation This makes it easy for patients to access the store before, during, or after a visit. ### Custom Storefront URL Each practice can have a provider-branded storefront URL. For example, a practice may use a subdomain such as: `yourpractice.skintype.pro` The storefront can become the practice’s online destination for skincare recommendations and product purchasing. ### The PRO Storefront Patient Workflow A typical patient workflow may look like this: 1. The patient visits the practice’s PRO Storefront. 2. The patient takes the Baumann Skin Type Quiz. 3. The patient receives a Baumann Skin Type result. 4. The patient views skincare guidance or recommended products. 5. The patient adds products to cart. 6. The patient completes online checkout. 7. The patient receives products through the available fulfillment workflow. 8. The patient returns later to reorder. This helps practices create a complete online skincare journey. ### The Role of the Baumann Skin Type Quiz The Baumann Skin Type Quiz is an important part of PRO Storefront. Instead of sending patients to a generic product catalog, the storefront can guide them based on their skin type. The Baumann Skin Type Quiz evaluates four dimensions: * Oily vs. Dry * Sensitive vs. Resistant * Pigmented vs. Non-Pigmented * Wrinkle-Prone vs. Tight These four dimensions create 16 Baumann Skin Types, such as DSNW, DSPW, OSPW, ORPT, and DRNW. The quiz result helps the storefront provide more personalized skincare guidance. ### Why the Quiz Makes the Storefront More Useful A standard online store usually asks the patient to choose products on their own. PRO Storefront helps patients begin with their skin type. This matters because skincare products are not one-size-fits-all. For example: * A dry sensitive patient may need gentle cleansers and barrier repair moisturizers. * An oily acne-prone patient may need lightweight noncomedogenic products. * A pigmented patient may need sunscreen and brightening support. * A wrinkle-prone patient may need antioxidants and anti-aging support. * A sensitive patient may need products that reduce irritation risk. The quiz helps make the storefront more personalized than a basic product catalog. ### Product Recommendations in PRO Storefront PRO Storefront can display skincare products or routines based on the patient’s skin type, patient needs, and the practice’s product settings. Product recommendations may include categories such as: * Cleanser * Eye cream * Moisturizer * Treatment * Sunscreen * Barrier repair product * Anti-aging product * Brightening product * Acne product * Anti-redness product The exact products shown may depend on the practice’s configuration, product availability, and Skin Type PRO plan features. ### Routine-Based Shopping PRO Storefront is designed to support routine-based skincare purchasing. Patients often need help understanding how products fit together. A routine-based approach helps organize products into clear steps. A routine may include: * Morning cleanser * Morning treatment * Moisturizer * Sunscreen * Evening cleanser * Evening treatment * Eye cream * Barrier repair moisturizer This helps patients understand what to use, when to use it, and why each product matters. ### Provider-Branded Shopping Experience PRO Storefront is practice-branded. This means the patient’s skincare shopping experience is connected to the practice rather than a random third-party retailer. A provider-branded storefront helps support: * Patient trust * Practice loyalty * Brand consistency * Online skincare sales * Refill purchasing * Patient education * Reduced leakage to outside retailers Patients are more likely to trust skincare recommendations when they come through their provider’s branded experience. ### How PRO Storefront Supports Provider-Led Consults PRO Storefront can work alongside provider-led skincare consults. During a consult, the provider or staff member can explain the patient’s Baumann Skin Type and recommended routine. After the consult, the patient can purchase through the storefront. This is helpful when: * The patient wants to purchase later * Some products are not available in-office * The patient wants products shipped * The patient wants to review the routine at home * The patient needs a reorder option * The practice wants to reduce checkout friction The storefront extends the consult beyond the office visit. ### How PRO Storefront Supports Post-Visit Purchases Many patients do not purchase all recommended products during the visit. They may want to: * Think about the recommendation * Review the routine later * Check their budget * Talk to a spouse or family member * Start with a smaller product set * Purchase remaining items later PRO Storefront gives these patients a clear path to purchase after the visit. This helps the practice capture sales that might otherwise be lost. ### How PRO Storefront Supports Refill Revenue Skincare products are used regularly and need to be replaced. PRO Storefront helps patients reorder products through the practice when they run out. Common refill products include: * Cleansers * Moisturizers * Sunscreens * Treatments * Eye creams * Barrier repair products Refill revenue is important because it helps practices generate ongoing skincare revenue beyond the initial consult or first order. ### How PRO Storefront Reduces Revenue Leakage Revenue leakage happens when a practice recommends skincare but the patient buys products somewhere else. This may happen when the patient purchases from: * Amazon * Brand websites * Retail stores * Online marketplaces * Another provider PRO Storefront reduces leakage by giving patients a provider-branded place to buy and reorder recommended products. ### How PRO Storefront Helps Practices Launch Online Skincare Sales Many practices want to sell skincare online but do not want to build a custom online store. PRO Storefront helps practices launch online skincare sales more easily by providing a store structure that is already connected to Skin Type PRO. This can reduce the need for: * Custom e-commerce development * Manual product page creation * Separate quiz tools * Disconnected checkout workflows * Separate patient recommendation systems * Manual refill processes The storefront is designed specifically for professional skincare sales. ### How PRO Storefront Helps Patients PRO Storefront helps patients by giving them a trusted place to shop for skincare products recommended through their practice. Patients benefit from: * Easy access to the practice’s skincare store * Skin type-based guidance * Baumann Skin Type Quiz access * Personalized routine support * Online checkout * Reorder access * Less confusion about what to buy * A stronger connection to provider recommendations This can make skincare feel easier and less overwhelming. ### How PRO Storefront Helps Practices PRO Storefront helps practices by creating an online revenue channel for skincare. Practices benefit from: * Provider-branded online skincare sales * Post-visit purchasing * Refill revenue * Reduced lost sales to outside retailers * A destination for marketing campaigns * A simple way to share quiz and store links * A stronger patient skincare experience * Store analytics and performance visibility The storefront helps practices sell skincare beyond the physical office. ### PRO Storefront and Practice Marketing PRO Storefront gives practices a clear destination to promote. Practices can share the storefront through: * Website buttons * “Shop Skincare” links * Social media posts * Email campaigns * QR codes * Appointment follow-up messages * Treatment instructions * In-office signage * Provider recommendations * Staff scripts The storefront can become the practice’s main online call-to-action for skincare. ### PRO Storefront and QR Codes QR codes are a simple way to drive patients to the storefront or quiz. Practices can place QR codes: * At the front desk * In exam rooms * In treatment rooms * On printed materials * On checkout cards * In post-procedure instructions * On signage * At events A QR code makes it easy for patients to take the quiz or shop from their phone. ### PRO Storefront and the Direct Quiz Link Practices can use a direct quiz link to send patients straight to the Baumann Skin Type Quiz. This is useful when the goal is to start with diagnosis before shopping. A direct quiz link may be used: * Before an appointment * During check-in * As part of a skincare campaign * After a provider recommendation * On social media * In email marketing * In patient follow-up messages The quiz link helps move patients into the Skin Type PRO recommendation workflow. ### PRO Storefront and Online Checkout PRO Storefront includes online checkout so patients can purchase products digitally. Online checkout is useful because patients may prefer to: * Buy from home * Purchase after the visit * Ship products instead of picking them up * Buy when they are ready * Reorder without calling the office This gives patients flexibility and helps the practice capture more sales. ### PRO Storefront and In-Office Sales PRO Storefront does not replace in-office sales. Instead, it supports them. Patients may purchase some products in-office and use the storefront for: * Products not carried in-office * Shipped products * Later purchases * Reorders * Full routine completion * Products they want to buy after reviewing at home This makes the storefront a companion to the in-office consult. ### PRO Storefront and Staff Workflow Staff can use PRO Storefront as part of the skincare recommendation process. Staff may: * Send the quiz link * Help patients scan a QR code * Explain how to access the storefront * Send checkout links * Remind patients where to reorder * Promote the online store in follow-up messages * Use storefront links in patient communication This helps make online sales part of the practice workflow. ### PRO Storefront and AudreyAI AudreyAI is the consultation and education assistant inside Skin Type PRO. AudreyAI supports PRO Storefront by helping the practice explain: * Baumann Skin Types * Product categories * Skincare routines * Why products were recommended * How to use products * Why consistency matters * How to encourage reorders AudreyAI supports education and communication. It does not replace provider judgment. ### PRO Storefront and Product Settings Practices may have product settings that influence the products shown or recommended through Skin Type PRO. These settings may help align the storefront with: * Practice preferences * Product categories * Preferred brands * Products carried in-office * Products available online * Location-specific needs * Provider workflows The exact product settings available may depend on the practice’s plan and configuration. ### PRO Storefront and Store Analytics PRO Storefront can help practices understand online skincare activity. Useful metrics may include: * Store visits * Quiz completions * Online orders * Revenue * Average order value * Refill purchases * Product category performance * Patient engagement * Conversion behavior Analytics help practices understand whether the storefront is being used and where improvements can be made. ### PRO Storefront vs. Generic Online Store PRO Storefront is different from a generic online store because it is built specifically for skincare recommendations in medical and aesthetic practices. | Generic Online Store | PRO Storefront | | -------------------------------- | ------------------------------ | | Product browsing | Skin type-based shopping | | General checkout | Provider-branded checkout | | No Baumann Skin Type Quiz | Includes quiz access | | No consult connection | Supports provider-led consults | | No personalized routine workflow | Supports personalized routines | | No practice skincare workflow | Built for practices | | Limited education support | AudreyAI supports explanations | | Basic e-commerce reporting | Skincare-focused analytics | PRO Storefront is designed to support the full skincare recommendation journey, not just product sales. ### PRO Storefront vs. Manual Online Links Some practices send patients links to brand websites or individual product pages. This can work in the short term, but it has limitations. Manual links may cause problems because: * Patients may buy from outside retailers * The practice may lose revenue * The patient may forget the full routine * Links may not be personalized * Refills may not return to the practice * Staff may send inconsistent links * The purchase experience is not practice-branded PRO Storefront gives the practice a more organized and branded approach. ### Example: PRO Storefront Before a Visit A patient books a skincare consultation. Before the visit, the practice sends the patient a direct quiz link through PRO Storefront. The patient completes the Baumann Skin Type Quiz before arriving. When the patient arrives, the provider already has the patient’s skin type result and can use it to guide the consult. After the consult, the patient purchases products through the practice’s online store. ### Example: PRO Storefront During a Visit A patient visits a medspa for a facial and asks about dryness and aging. The staff member asks the patient to scan a QR code and take the Baumann Skin Type Quiz. The patient receives a DSNW result, meaning Dry, Sensitive, Non-Pigmented, and Wrinkle-Prone. The provider explains the recommended routine and sends the patient to the practice’s PRO Storefront to purchase products online. ### Example: PRO Storefront After a Visit A patient receives a skincare recommendation but does not purchase the full routine during the appointment. The staff member sends the patient the practice’s storefront link. That evening, the patient reviews the routine, completes the purchase online, and later returns to reorder products when they run out. This helps the practice capture post-visit and refill revenue. ### Common Practice Use Cases for PRO Storefront Practices may use PRO Storefront for: * Launching an online skincare store * Promoting the Baumann Skin Type Quiz * Selling recommended products online * Supporting refill purchases * Capturing post-visit sales * Reducing lost sales to outside retailers * Supporting provider-led consults * Giving patients a practice-branded shopping experience * Marketing skincare through email and social media * Tracking online skincare performance ### Who Should Use PRO Storefront? PRO Storefront is useful for: * Dermatology practices * Medspas * Aesthetic practices * Plastic surgery practices * Cosmetic dermatology clinics * Multi-location practices * Practices that want online skincare sales * Practices that want refill revenue * Practices that want a lower-lift skincare revenue channel PRO Storefront can be used as a standalone online sales model or as part of a broader provider-led consult workflow. ### What PRO Storefront Is Not PRO Storefront is not just a generic product catalog. It is also not: * A random online store disconnected from the practice * A replacement for provider judgment * A substitute for medical advice * A basic retail page with no skincare workflow * A system that requires patients to guess what products they need * A replacement for in-office consults PRO Storefront is designed to support provider-branded, skin type-based skincare sales. ### Best Practices for Using PRO Storefront Practices can get better results from PRO Storefront by following these best practices. ### Link It From the Practice Website Add a clear “Shop Skincare” or “Take the Skin Type Quiz” link to the practice website. ### Use QR Codes In-Office Place QR codes at check-in, checkout, and treatment rooms. ### Train Staff to Mention It Make sure staff know how to send the storefront and quiz links. ### Use It After Consults Send patients to the storefront after provider-led skincare recommendations. ### Promote Refills Remind patients that they can reorder through the storefront. ### Use Email and Social Media Share the storefront in newsletters, campaigns, and social posts. ### Track Store Performance Review analytics to understand what is working and where patients may be dropping off. ### Frequently Asked Questions #### What is PRO Storefront? PRO Storefront is the online skincare store feature inside Skin Type PRO. It gives practices a provider-branded store where patients can take the Baumann Skin Type Quiz, view skincare guidance, purchase products, and reorder products. #### How does PRO Storefront work? PRO Storefront works by giving patients access to a practice-branded online skincare store. Patients can take the quiz, receive skin type-based guidance, purchase products online, and return later to reorder. #### Is PRO Storefront different from a regular online store? Yes. PRO Storefront is built specifically for medical and aesthetic practices. It connects online shopping with the Baumann Skin Type Quiz, personalized skincare guidance, provider-led consults, and refill purchasing. #### Can patients take the Baumann Skin Type Quiz through PRO Storefront? Yes. Patients can access the Baumann Skin Type Quiz through the practice’s PRO Storefront or direct quiz link. #### Can patients buy products through PRO Storefront? Yes. Patients can purchase skincare products through the practice’s PRO Storefront. #### Can patients reorder products through PRO Storefront? Yes. Patients can return to the storefront to reorder products when they run out. #### Does PRO Storefront replace in-office skincare sales? No. PRO Storefront supports in-office sales by giving patients an online option for shipped products, later purchases, and refills. #### Can practices use PRO Storefront for post-visit purchases? Yes. PRO Storefront is useful for patients who want to purchase after the visit or complete their routine later. #### Does PRO Storefront support provider-led consults? Yes. PRO Storefront can be used alongside provider-led consults. The provider or staff member can explain the routine, then guide the patient to purchase through the storefront. #### Does PRO Storefront include AudreyAI? PRO Storefront is part of Skin Type PRO, which includes AudreyAI support for consultation and education workflows. #### Can PRO Storefront help increase skincare revenue? Yes. PRO Storefront can help practices increase skincare revenue by supporting online sales, post-visit purchases, refill orders, and reduced leakage to outside retailers. #### Is PRO Storefront useful for medspas? Yes. Medspas can use PRO Storefront to sell skincare online, support refills, and connect skincare recommendations to services. #### Is PRO Storefront useful for dermatology practices? Yes. Dermatology practices can use PRO Storefront to provide a trusted online purchasing option for recommended skincare products. #### Is PRO Storefront useful for plastic surgery practices? Yes. Plastic surgery practices can use PRO Storefront to support pre-procedure, post-procedure, and long-term skincare product recommendations. #### Does PRO Storefront replace provider judgment? No. PRO Storefront supports skincare recommendations and online purchasing, but it does not replace medical advice, diagnosis, treatment, or provider judgment. ### Summary PRO Storefront is the online skincare store feature inside Skin Type PRO. It gives practices a provider-branded storefront where patients can take the Baumann Skin Type Quiz, receive skin type-based guidance, purchase skincare products, and reorder products over time. For dermatology, medspa, aesthetic, and plastic surgery practices, PRO Storefront helps support online skincare sales, post-visit purchasing, refill revenue, patient education, and a more connected skincare experience. PRO Storefront is more than a generic online store. It is part of the Skin Type PRO workflow that connects quiz results, personalized routines, provider-led consults, online checkout, AudreyAI education support, and ongoing patient purchasing.