How PRO Marketplace Works
How PRO Marketplace Works
PRO Marketplace is the practice-facing purchasing feature inside Skin Type PRO. It gives eligible medical and aesthetic practices access to professional purchasing options for skincare and other practice-related products.
PRO Marketplace is designed to support the business side of skincare by helping practices source products for in-office retail, practice use, and patient recommendation workflows.
Short Answer
PRO Marketplace works by giving eligible practices access to professional product purchasing inside Skin Type PRO. Practices can use PRO Marketplace to purchase skincare and other available professional products for in-office retail or practice operations, while PRO Consult and PRO Storefront support patient recommendations, online sales, and refills.
PRO Marketplace is for the practice. PRO Storefront is for the patient.
What Is PRO Marketplace?
PRO Marketplace is the purchasing area of Skin Type PRO for professional practices.
It is designed for practices that need a more convenient way to access products used in their skincare business, aesthetic services, and in-office retail strategy.
PRO Marketplace may support purchasing for categories such as:
Professional skincare
In-office retail products
Practice-use products
Vendor-fulfilled products
STS-fulfilled products
Select aesthetic practice products
Other marketplace categories as available
The exact products and vendors available may depend on the practice’s plan, location, vendor relationships, brand requirements, and marketplace availability.
Why PRO Marketplace Exists
Many practices recommend and sell skincare, but product purchasing can be fragmented.
A practice may need to manage:
Multiple brand accounts
Multiple vendor portals
Separate ordering systems
Wholesale pricing access
In-office inventory
Product availability
Brand compliance requirements
Staff purchasing workflows
Retail product replenishment
Vendor-specific ordering rules
PRO Marketplace helps simplify professional purchasing by bringing eligible product access into the Skin Type PRO ecosystem.
PRO Marketplace vs. PRO Storefront
PRO Marketplace and PRO Storefront serve different purposes.
PRO Marketplace is for practices to purchase products.
PRO Storefront is for patients to purchase products.
Primary user
Practice
Patient
Purpose
Professional purchasing
Patient online skincare sales
Use case
Practice buys products
Patient buys recommended products
Supports
In-office retail and operations
Online checkout and refills
Audience
Providers and practice staff
Patients
Revenue role
Supports sourcing and inventory
Supports patient sales and refill revenue
Both can work together, but they are not the same thing.
PRO Marketplace vs. PRO Consult
PRO Consult is the provider-led skincare consultation workflow.
PRO Marketplace is the practice purchasing workflow.
Primary purpose
Recommend skincare to patients
Purchase products for the practice
Main user
Provider or staff
Practice buyer, manager, or admin
Patient-facing?
Used during patient consults
No, practice-facing
Supports
Routines, explanations, checkout
Product sourcing and purchasing
Connected to
Skin type, consults, product recommendations
Marketplace catalog and vendor purchasing
PRO Consult helps the practice recommend products. PRO Marketplace helps the practice source products.
How PRO Marketplace Fits Into Skin Type PRO
Skin Type PRO includes multiple connected tools:
PRO Storefront - patient-facing online skincare store
PRO Consult - provider-led skincare consult workflow
PRO Marketplace - practice-facing professional purchasing
PRO Analytics - performance tracking and business visibility
AudreyAI - consultation and education assistant
PRO Marketplace supports the operational side of the platform by helping practices access products that may be used in retail, consults, or practice operations.
The PRO Marketplace Workflow
A typical PRO Marketplace workflow may look like this:
The practice logs into Skin Type PRO.
An eligible user opens PRO Marketplace.
The practice browses available product categories.
The practice reviews product options, pricing, and fulfillment details.
The practice adds products to cart or follows the available ordering workflow.
The practice completes the purchase.
Products are fulfilled through the applicable fulfillment method.
The practice uses products for in-office retail, practice use, or patient-related workflows.
The exact workflow may vary based on the product type, vendor, and fulfillment model.
Who Uses PRO Marketplace Inside a Practice?
PRO Marketplace may be used by several types of practice team members.
Common users include:
Practice owners
Practice managers
Office managers
Inventory managers
Providers
Aesthetic directors
Purchasing staff
Administrators
Multi-location operations teams
The practice can decide who should have access based on roles, permissions, and internal purchasing processes.
What Types of Practices Use PRO Marketplace?
PRO Marketplace is useful for professional practices that recommend, sell, or use skincare and aesthetic products.
This may include:
Dermatology practices
Medspas
Aesthetic practices
Plastic surgery practices
Cosmetic dermatology clinics
Multi-location aesthetic groups
Practices with in-office retail
Practices using provider-led skincare consults
Practices that want marketplace purchasing access
PRO Marketplace is especially useful for practices that want to connect patient recommendations with professional purchasing and retail operations.
STS-Fulfilled Products
PRO Marketplace may include STS-fulfilled products.
STS-fulfilled products are products supplied through the Skin Type Solutions or Skin Type PRO fulfillment structure, depending on marketplace availability and plan access.
These products may support:
In-office retail
Practice product replenishment
Skincare recommendation workflows
Provider-led consults
Products used in patient routines
Availability, pricing, and fulfillment details may vary.
Vendor-Fulfilled Products
PRO Marketplace may also include vendor-fulfilled products.
Vendor-fulfilled products are supplied directly by participating vendors, brands, distributors, or partner suppliers.
Vendor-fulfilled categories may include:
Skincare
Professional products
Aesthetic practice products
Equipment or supplies when available
Other vendor-supported categories
Vendor-fulfilled purchasing may depend on vendor approval, account requirements, product category, and marketplace rules.
Marketplace Access and Eligibility
PRO Marketplace access may depend on the practice’s Skin Type PRO plan, vendor requirements, and account eligibility.
Some marketplace features, savings, or product categories may not be available to every practice.
Eligibility may depend on:
Plan type
Practice type
Location
Vendor relationship
Brand requirements
Professional credentials
Account setup
Payment method
Marketplace availability
Practices should review their plan and marketplace access to understand which categories are available.
Professional Pricing and Purchasing
One of the main purposes of PRO Marketplace is to give practices access to professional purchasing opportunities.
Depending on product category and vendor availability, the marketplace may support:
Professional pricing
Practice purchasing
In-office retail replenishment
Vendor-direct purchasing
STS-fulfilled purchasing
Marketplace promotions or savings when available
Pricing, discounts, and savings may vary by product, vendor, and plan.
How PRO Marketplace Supports In-Office Retail
Practices that sell skincare in-office need a way to purchase and replenish products.
PRO Marketplace can support in-office retail by helping practices access products they may recommend during consults.
For example, a practice may use PRO Marketplace to purchase:
Cleansers
Moisturizers
Sunscreens
Treatments
Eye creams
Barrier repair products
Anti-aging products
Brightening products
Acne products
Anti-redness products
The practice can then use those products for in-office sales, depending on its retail strategy and product availability.
How PRO Marketplace Supports Provider-Led Consults
PRO Marketplace can support provider-led skincare consults by helping practices source products that may be recommended through PRO Consult.
For example:
The patient takes the Baumann Skin Type Quiz.
The provider uses PRO Consult to review the patient’s skin type and routine.
The practice recommends products to the patient.
The practice may sell products in-office or online.
The practice can use PRO Marketplace to replenish products used for in-office retail.
This connects patient recommendations to practice purchasing.
How PRO Marketplace Supports PRO Storefront
PRO Storefront is the patient-facing online store where patients can purchase recommended skincare products.
PRO Marketplace supports the practice purchasing side.
A practice may use both tools:
PRO Storefront captures online patient purchases and refills.
PRO Marketplace helps the practice access products for in-office retail or practice use.
Together, they help practices support both online and in-office skincare sales.
How PRO Marketplace Supports Skincare Revenue
PRO Marketplace can support skincare revenue by helping practices source products for their skincare business.
Skincare revenue depends on more than patient recommendations. Practices also need product access, ordering workflows, and inventory support.
PRO Marketplace helps by supporting:
Product sourcing
In-office retail replenishment
Access to professional purchasing options
Practice operational efficiency
Alignment with consult and storefront workflows
Product availability for patient recommendations
A smoother purchasing process can help practices make skincare sales easier to manage.
How PRO Marketplace Supports Practice Operations
Professional purchasing can be time-consuming.
PRO Marketplace can support operations by giving practices a centralized place to access available product categories.
This may help reduce:
Vendor portal switching
Manual ordering steps
Product sourcing confusion
Staff time spent finding products
Disconnect between recommendations and inventory
Fragmented purchasing workflows
The goal is to make professional purchasing easier for the practice team.
PRO Marketplace and Brand Compliance
Professional skincare and aesthetic products may have brand policies, pricing policies, MAP requirements, channel restrictions, or other compliance expectations.
Practices using PRO Marketplace should follow applicable brand and marketplace rules.
This may include requirements related to:
Pricing
Advertising
Promotions
Social media offers
Online discounts
Resale rules
Product eligibility
Professional use
Brand-specific restrictions
Skin Type PRO and Skin Type Solutions may provide policies or guidance for certain brands or product categories.
PRO Marketplace and MAP Policies
Some professional skincare brands have MAP policies, which stands for Minimum Advertised Price.
MAP policies may limit how products can be advertised, discounted, or promoted publicly.
Practices should avoid unauthorized discounts, coupon promotions, app-based discounts, or public advertising that violates brand policies.
PRO Marketplace access does not remove the practice’s responsibility to follow applicable brand rules.
PRO Marketplace and Product Availability
Product availability may change over time.
Availability may depend on:
Vendor inventory
Brand participation
Product category
Fulfillment method
Marketplace status
Geographic restrictions
Practice eligibility
Product discontinuation
Supply chain factors
Practices should review current marketplace listings to confirm availability.
PRO Marketplace and Fulfillment
Products purchased through PRO Marketplace may be fulfilled through different methods depending on the product and vendor.
Fulfillment may involve:
STS fulfillment
Vendor fulfillment
Brand-direct fulfillment
Distributor fulfillment
Other marketplace-supported fulfillment workflows
The fulfillment method may affect shipping, delivery timing, order handling, and support.
PRO Marketplace and Payment
Practices may need to have a payment method on file or complete account setup before purchasing through PRO Marketplace.
Payment requirements may vary depending on:
Practice plan
Product category
Vendor rules
Marketplace setup
Fulfillment model
Account approval
Practices should ensure their purchasing account is properly configured before placing orders.
PRO Marketplace and Multi-Location Practices
Multi-location practices may use PRO Marketplace to support purchasing across multiple locations.
This may help practices:
Standardize product sourcing
Support location-level product needs
Manage purchasing across teams
Improve operational consistency
Align retail strategy across locations
Support multi-location skincare programs
Access, permissions, and purchasing workflows may depend on the practice’s account configuration.
PRO Marketplace and Practice Roles
Not every user in a practice may need marketplace access.
Practices may want to limit purchasing access to specific roles, such as:
Owners
Admins
Practice managers
Inventory managers
Purchasing staff
Role-based access can help prevent unauthorized orders and keep purchasing organized.
PRO Marketplace and Inventory Strategy
PRO Marketplace can support in-office inventory strategy.
Practices may use marketplace purchasing to support:
Best-selling products
Product categories recommended during consults
Seasonal product needs
Sunscreen inventory
Procedure-support products
Barrier repair products
Launch kits
Retail display replenishment
Multi-location inventory planning
The practice should choose products based on patient demand, provider recommendations, and retail goals.
PRO Marketplace and Product Assortment
A strong product assortment should support the practice’s skincare workflow.
Practices may want to carry products that align with:
Common Baumann Skin Types in the practice
Frequent patient concerns
Procedure-related skincare needs
Provider preferences
Online storefront strategy
In-office retail strategy
Brand compliance requirements
Patient price points
PRO Marketplace can help practices access available products that support these goals.
PRO Marketplace and Patient Recommendations
PRO Marketplace is not the patient recommendation tool itself.
Patient recommendations are supported through Skin Type PRO workflows such as:
Baumann Skin Type Quiz
PRO Consult
PRO Storefront
Assigned products
Practice product settings
AudreyAI education support
PRO Marketplace supports the practice’s ability to source products that may be used in those recommendation workflows.
PRO Marketplace and AudreyAI
AudreyAI is the consultation and education assistant inside Skin Type PRO.
AudreyAI can help staff explain product categories and skincare routines during consults, but AudreyAI is not the marketplace purchasing system.
PRO Marketplace handles professional purchasing access.
AudreyAI supports education and communication.
PRO Marketplace and PRO Analytics
PRO Analytics can help practices understand skincare performance.
Depending on available reporting, practices may review information related to:
Storefront sales
Consult activity
Product performance
Refill activity
Average order value
Marketplace purchasing
Revenue patterns
Location performance
Analytics can help practices make more informed decisions about product assortment and purchasing strategy.
PRO Marketplace vs. Traditional Vendor Ordering
Traditional vendor ordering often requires a practice to manage separate accounts, portals, contacts, and ordering processes.
PRO Marketplace is designed to create a more centralized purchasing experience.
Multiple portals
Marketplace access inside Skin Type PRO
Separate vendor workflows
More centralized purchasing experience
Manual account management
Practice-facing purchasing workflow
Harder to align with consult strategy
Connected to Skin Type PRO ecosystem
Fragmented purchasing
Supports operational consistency
Less visibility across workflows
Can align with analytics and platform activity
The exact experience may vary depending on vendor participation and marketplace configuration.
PRO Marketplace vs. Retail Product Buying
Practices should not confuse professional marketplace purchasing with patient retail buying.
PRO Marketplace is for professional practice purchasing.
Retail product buying is what patients do through PRO Storefront or in-office checkout.
PRO Marketplace
PRO Storefront or in-office checkout
Used by practice staff
Used by patients
Supports inventory and operations
Supports patient routines
Professional pricing may apply
Patient retail pricing applies
Practice-facing
Patient-facing
Understanding this distinction helps prevent confusion.
Example: PRO Marketplace for In-Office Retail
A medspa uses PRO Consult to recommend skincare during patient visits.
The practice notices that barrier repair moisturizers, gentle cleansers, and sunscreens are frequently recommended.
The practice uses PRO Marketplace to purchase products for in-office retail.
Patients can buy products during their visits, and when products run out, the practice can reorder through the marketplace.
This helps the medspa support its consult workflow and maintain retail inventory.
Example: PRO Marketplace and PRO Storefront Together
A dermatology practice uses PRO Storefront for online patient purchases and refills.
The practice also wants to carry a small selection of best-selling products in-office.
The practice uses PRO Marketplace to purchase in-office inventory, while patients use PRO Storefront to buy online or reorder later.
This gives the practice both an in-office sales channel and an online refill channel.
Example: Multi-Location Marketplace Use
A multi-location aesthetic group wants to standardize its skincare retail program across locations.
The group uses Skin Type PRO to standardize consult workflows and uses PRO Marketplace to support product purchasing.
Each location can align product inventory with the group’s preferred skincare strategy, depending on account setup and product availability.
This helps create a more consistent skincare experience across the organization.
Common Practice Use Cases for PRO Marketplace
Practices may use PRO Marketplace to:
Purchase skincare for in-office retail
Replenish best-selling products
Support provider-led consult recommendations
Source products used in patient routines
Access available professional purchasing options
Support multi-location purchasing
Align product assortment with Skin Type PRO workflows
Reduce fragmented vendor ordering
Support retail and operational efficiency
Who Should Use PRO Marketplace?
PRO Marketplace is useful for practices that:
Sell skincare in-office
Recommend skincare through PRO Consult
Want professional purchasing access
Need product replenishment
Want to support retail inventory
Operate multiple locations
Want to streamline product sourcing
Want to align purchasing with patient recommendation workflows
PRO Marketplace is especially useful for practices using Skin Type PRO as a complete skincare revenue system.
What PRO Marketplace Is Not
PRO Marketplace is not:
A patient-facing online store
A replacement for PRO Storefront
A replacement for PRO Consult
A generic consumer marketplace
A guarantee that every product or vendor is available
A replacement for provider judgment
A substitute for brand compliance rules
A system that removes the need for proper account setup or eligibility
PRO Marketplace is a practice-facing purchasing tool inside Skin Type PRO.
Best Practices for Using PRO Marketplace
Practices can get more value from PRO Marketplace by following these best practices.
Align Purchasing With Consult Demand
Purchase products that support the routines and categories most often recommended during consults.
Start With Core Categories
Focus on high-use categories such as cleansers, moisturizers, sunscreens, treatments, and barrier repair products.
Monitor Reorder Patterns
Track which products sell or refill most often so purchasing decisions are based on demand.
Follow Brand Policies
Make sure pricing, promotions, and advertising follow applicable brand and MAP policies.
Assign Purchasing Roles
Limit purchasing permissions to the appropriate team members.
Use Marketplace Alongside PRO Storefront
Use PRO Marketplace for practice purchasing and PRO Storefront for patient online purchasing.
Review Analytics
Use performance data to understand product demand and improve purchasing strategy.
Frequently Asked Questions
What is PRO Marketplace?
PRO Marketplace is the practice-facing purchasing feature inside Skin Type PRO. It gives eligible practices access to professional purchasing options for skincare and other available practice-related products.
How does PRO Marketplace work?
PRO Marketplace works by allowing eligible practices to browse available product categories, review product options, purchase products, and use them for in-office retail, practice use, or patient recommendation workflows.
Who uses PRO Marketplace?
PRO Marketplace is used by practice owners, managers, administrators, inventory managers, purchasing staff, providers, and other authorized team members.
Is PRO Marketplace for patients?
No. PRO Marketplace is practice-facing. Patients purchase products through PRO Storefront, online checkout, or in-office workflows.
How is PRO Marketplace different from PRO Storefront?
PRO Marketplace is for practices to purchase products. PRO Storefront is for patients to purchase recommended skincare products online.
How is PRO Marketplace different from PRO Consult?
PRO Consult supports provider-led skincare recommendations. PRO Marketplace supports practice purchasing and product sourcing.
What products are available in PRO Marketplace?
Available products may include professional skincare, STS-fulfilled products, vendor-fulfilled products, in-office retail products, and other categories as available. Product access may depend on vendor participation, plan, and eligibility.
Does every Skin Type PRO plan include PRO Marketplace?
Marketplace access may vary by plan. Some product categories, savings, or purchasing options may only be available to eligible practices or certain plan levels.
Can practices buy products for in-office retail through PRO Marketplace?
Yes. Eligible practices may use PRO Marketplace to purchase products for in-office retail, depending on product availability and vendor rules.
Can PRO Marketplace help with skincare revenue?
Yes. PRO Marketplace can support skincare revenue by helping practices source products for in-office retail and patient recommendation workflows.
Does PRO Marketplace include wholesale pricing?
Professional pricing or savings may be available depending on the product, vendor, plan, and eligibility. Pricing may vary.
Does PRO Marketplace replace brand accounts?
Not necessarily. Some vendor-fulfilled products may still require vendor approval, brand account setup, or compliance with vendor-specific rules.
Does PRO Marketplace require brand compliance?
Yes. Practices should follow applicable brand rules, MAP policies, promotion restrictions, and resale requirements.
Can multi-location practices use PRO Marketplace?
Yes. Multi-location practices may use PRO Marketplace to support purchasing across locations, depending on account setup, permissions, and availability.
Does AudreyAI manage PRO Marketplace?
No. AudreyAI supports consultation and education workflows. PRO Marketplace is the practice purchasing area.
Does PRO Marketplace replace provider judgment?
No. PRO Marketplace supports product purchasing. Providers remain responsible for patient care, medical advice, diagnosis, treatment, and final recommendations.
Summary
PRO Marketplace is the practice-facing purchasing feature inside Skin Type PRO.
It helps eligible dermatology, medspa, aesthetic, and plastic surgery practices access professional purchasing options for skincare and other available practice-related products.
PRO Marketplace supports the operational side of skincare revenue by helping practices source products for in-office retail, patient recommendation workflows, and practice use.
It works alongside PRO Consult, PRO Storefront, AudreyAI, and PRO Analytics to create a more complete skincare business system for medical and aesthetic practices.
PRO Marketplace is for the practice. PRO Storefront is for the patient. Together, they help practices recommend, sell, source, and replenish skincare products more effectively.
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