> For the complete documentation index, see [llms.txt](https://docs.skintype.pro/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.skintype.pro/platform-features/how-pro-analytics-works.md). # How PRO Analytics Works ## How PRO Analytics Works PRO Analytics is the reporting and performance visibility feature inside Skin Type PRO. It helps medical and aesthetic practices understand how their skincare business is performing across quiz activity, consults, online store sales, product purchases, refill behavior, and revenue trends. PRO Analytics is designed to help practices move from guessing about skincare performance to measuring what is actually happening. ### Short Answer PRO Analytics works by helping practices track skincare activity and revenue inside Skin Type PRO. Practices can use analytics to understand quiz completions, provider-led consult activity, online storefront performance, product sales, average order value, refill purchases, and other key metrics that show how well the skincare workflow is performing. PRO Analytics helps practices identify what is working, where patients may be dropping off, and how to improve skincare revenue over time. ### What Is PRO Analytics? PRO Analytics is the analytics and reporting area inside Skin Type PRO. It helps practices review performance across the Skin Type PRO ecosystem, including: * Baumann Skin Type Quiz activity * PRO Consult activity * PRO Storefront activity * Online skincare sales * In-office skincare workflows * Product performance * Refill behavior * Average order value * Revenue trends * Conversion opportunities * Location performance * Team or provider activity when available The goal is to give practices a clearer view of their skincare business. ### Why PRO Analytics Exists Many practices recommend skincare but do not know how well their skincare program is performing. Without analytics, a practice may not know: * How many patients are taking the quiz * How many quiz results turn into consults * How many consults lead to purchases * Which products are selling * Which products are being reordered * Which providers or staff members are using the workflow * Which locations are performing best * How much online skincare revenue is being generated * Whether patients are purchasing after the visit * Where revenue opportunities are being missed PRO Analytics helps practices answer these questions. ### Why Analytics Matter for Skincare Revenue Skincare revenue improves when practices understand the full patient journey. A patient journey may include: 1. The patient takes the Baumann Skin Type Quiz. 2. The patient receives a Baumann Skin Type result. 3. The provider or staff member reviews the result. 4. The patient receives a personalized routine. 5. The patient purchases products in-office or online. 6. The patient reorders products later. If the practice only tracks final sales, it may miss important information about what happened before the purchase. PRO Analytics helps practices see more of the journey. ### Key Metrics in PRO Analytics The exact metrics available may depend on the practice’s plan, configuration, and platform setup. Common analytics categories may include the following. ### Quiz Completions Quiz completions show how many patients have completed the Baumann Skin Type Quiz. This is an important early indicator because the quiz is often the entry point into the skincare recommendation workflow. Practices may use quiz completion data to understand: * Whether patients are engaging with the quiz * Which marketing channels are driving quiz activity * Whether QR codes are being used * Whether staff are successfully introducing the quiz * Whether patients are completing the quiz before or during visits More quiz completions usually create more opportunities for skincare recommendations. ### Baumann Skin Type Distribution Skin type distribution shows which Baumann Skin Types are appearing most often among patients. The Baumann Skin Types system includes 16 skin types based on four dimensions: * Oily vs. Dry * Sensitive vs. Resistant * Pigmented vs. Non-Pigmented * Wrinkle-Prone vs. Tight Understanding skin type distribution can help practices make better decisions about product assortment, patient education, and staff training. For example: * A practice with many dry sensitive patients may need more barrier repair and soothing products. * A practice with many pigmented patients may focus more on sunscreen and brightening support. * A practice with many oily patients may need more lightweight and noncomedogenic products. * A practice with many wrinkle-prone patients may focus more on anti-aging routines. ### Consult Activity Consult activity shows how often PRO Consult is being used. This may include information such as: * Number of provider-led consults * Patients reviewed in consult workflow * Routines generated or reviewed * Products selected during consults * Consults by provider or staff member when available * Consults by location when available Consult activity helps practices understand whether the team is actually using the platform during patient care. ### Storefront Activity Storefront activity shows how patients are interacting with the practice’s PRO Storefront. This may include: * Store visits * Quiz starts from the storefront * Quiz completions from the storefront * Product views * Cart activity * Checkout starts * Completed orders * Returning customers * Refill purchases This helps practices understand whether their online skincare store is generating engagement and sales. ### Online Sales Online sales show revenue generated through the practice’s provider-branded online store. Online sales may include: * First-time purchases * Post-visit purchases * Refill orders * Product category sales * Patient purchases from quiz workflows * Purchases from storefront links * Purchases from marketing campaigns Online sales are especially important for practices that want to capture purchases after the patient leaves the office. ### In-Office Sales Support Depending on the practice workflow and platform setup, PRO Analytics may help practices understand skincare activity related to in-office consults and purchases. In-office sales visibility can help practices understand: * Which consults lead to product purchases * Which product categories are most frequently recommended * Which products are commonly selected during visits * How in-office recommendations connect to later online purchases * Whether patients are completing purchases after the visit This helps practices connect the consult experience to revenue. ### Average Order Value Average order value, often called AOV, shows the average amount patients spend per order. AOV is important because skincare revenue can grow in two ways: * More patients purchase * Each purchasing patient buys a more complete routine A higher AOV may indicate that patients are buying fuller routines instead of single products. Practices can improve AOV by: * Recommending complete routines * Explaining why each product matters * Prioritizing product categories clearly * Offering online checkout for products not purchased in-office * Helping patients understand morning and evening routines ### Conversion Rate Conversion rate measures how many patients move from one step to the next. Examples may include: * Quiz completion to consult * Consult to product purchase * Store visit to order * Cart to checkout * Checkout start to completed order * First purchase to refill purchase Conversion data helps practices identify where patients may be dropping off. For example: * If many patients take the quiz but few receive consults, staff may need to introduce PRO Consult more consistently. * If many consults happen but few purchases follow, the team may need better scripts or checkout workflows. * If patients visit the store but do not complete checkout, the store experience may need improvement. * If first purchases are strong but refills are low, the practice may need better refill reminders or follow-up messaging. ### Refill Purchases Refill purchases show whether patients are reordering products over time. This is one of the most important metrics for long-term skincare revenue. Skincare products are used regularly, which means patients need to replenish products such as: * Cleansers * Moisturizers * Sunscreens * Treatments * Eye creams * Barrier repair products Refill analytics can help practices understand whether patients are staying connected to the practice after the first purchase. ### Product Performance Product performance shows which products or product categories are selling, being recommended, or being reordered. This may help practices understand: * Best-selling products * Low-performing products * Most frequently reordered products * Products associated with certain skin types * Product categories with strong demand * Products that may need staff education * Products that may be important for inventory planning Product performance can also help practices make smarter decisions about in-office retail and marketplace purchasing. ### Product Category Performance Product category performance helps practices understand which parts of the skincare routine drive revenue. Categories may include: * Cleansers * Moisturizers * Sunscreens * Treatments * Eye creams * Barrier repair products * Anti-aging products * Brightening products * Acne products * Anti-redness products This can help practices identify opportunities. For example: * Low sunscreen sales may indicate that staff need better sunscreen scripts. * Low moisturizer sales in a dry skin patient population may suggest missed barrier repair education. * Strong cleanser sales but weak treatment sales may indicate patients are starting with basics but not completing routines. * High refill rates for sunscreen may show strong patient adherence. ### Revenue Trends Revenue trends show how skincare revenue changes over time. Practices may review: * Daily revenue * Weekly revenue * Monthly revenue * Annual revenue * Storefront revenue * Consult-driven revenue * Refill revenue * Product category revenue * Location-level revenue when available Revenue trends help practices understand whether skincare revenue is growing, flat, or declining. ### Location Performance For multi-location practices, PRO Analytics may help compare location performance. Location-level analytics may help practices understand: * Which locations have the most quiz completions * Which locations conduct the most consults * Which locations generate the most skincare revenue * Which locations have stronger refill behavior * Which locations may need staff training * Which locations may need better promotion of the storefront This helps multi-location groups standardize skincare programs across the organization. ### Team or Provider Performance Depending on account setup and permissions, practices may review activity by team member or provider. This can help practices understand: * Who is using PRO Consult * Who is generating skincare recommendations * Which providers are driving product sales * Which staff members need more training * Where workflow adoption is strongest * Where consult conversion may need support The goal is not to create pressure. The goal is to identify training opportunities and improve consistency. ### Patient Journey Visibility PRO Analytics helps practices understand the patient journey from quiz to purchase. A simplified journey may look like this: 1. Quiz completed 2. Skin type identified 3. Consult performed 4. Routine reviewed 5. Products selected 6. Checkout started 7. Order completed 8. Products reordered later When practices can see this journey, they can identify where patients are moving forward and where they are dropping off. ### How PRO Analytics Helps Improve Quiz Usage If quiz completions are low, the practice may need to promote the quiz more clearly. Possible improvements include: * Add the quiz link to the practice website * Use QR codes in treatment rooms * Send the quiz before appointments * Add quiz links to appointment emails * Train front desk staff to introduce the quiz * Include the quiz in social media campaigns * Add the quiz link to post-visit emails PRO Analytics helps practices see whether these efforts are working. ### How PRO Analytics Helps Improve Consult Conversion If many patients take the quiz but few purchase products, the practice may need to improve the consult process. Possible improvements include: * Train staff on PRO Consult * Use AudreyAI to explain routines * Create simple consult scripts * Explain the patient’s skin type first * Recommend complete routines * Prioritize key products when needed * Make checkout easier * Send online checkout links after the visit Analytics help the practice identify whether conversion improves after changes are made. ### How PRO Analytics Helps Improve Refill Revenue If first-time purchases are strong but refill purchases are low, the practice may need better refill support. Possible improvements include: * Remind patients where to reorder * Add refill language to staff scripts * Include store links in post-visit emails * Add store links to routine instructions * Promote the storefront in newsletters * Use QR codes for reorder access * Educate patients on consistency * Track products with strong refill potential PRO Analytics helps practices understand whether refill behavior is improving over time. ### How PRO Analytics Helps Improve Product Assortment Product performance analytics can help practices decide which products to carry or promote. If certain product categories are frequently recommended or purchased, the practice may want to keep those products available in-office or promote them more clearly through the storefront. Analytics can help inform decisions about: * In-office retail inventory * Marketplace purchasing * Product education * Staff training * Storefront merchandising * Seasonal product focus * Procedure-related product needs This helps practices make product decisions based on actual demand. ### How PRO Analytics Supports PRO Consult PRO Analytics helps practices understand whether PRO Consult is being used effectively. Analytics may help answer: * Are patients taking the quiz before consults? * Are providers reviewing skin type results? * Are routines being explained? * Are consults leading to product sales? * Are patients purchasing online after consults? * Are patients returning for refills? This helps practices improve the provider-led consult workflow. ### How PRO Analytics Supports PRO Storefront PRO Analytics helps practices understand online storefront performance. Analytics may help answer: * How many patients visit the storefront? * How many patients take the quiz from the storefront? * Which products are viewed or purchased? * How many orders are completed? * What is the average order value? * How many patients reorder? * Which marketing links are driving activity? This helps practices improve online skincare sales. ### How PRO Analytics Supports PRO Marketplace PRO Analytics may help practices make smarter purchasing decisions by showing product demand, product performance, and refill behavior. This can support marketplace purchasing by helping practices identify: * Which products are frequently sold * Which categories need replenishment * Which products may be worth carrying in-office * Which products support common patient skin types * Which products may be underperforming PRO Marketplace supports purchasing. PRO Analytics helps inform what the practice may need to purchase. ### How PRO Analytics Supports AudreyAI AudreyAI supports education and consult communication. PRO Analytics can help practices identify where more education may be needed. For example: * If sunscreen sales are low, staff may need better sunscreen explanations. * If patients are not completing routines, staff may need help explaining product order. * If consult conversion is low, AudreyAI scripts may help staff explain recommendations more clearly. * If refills are low, staff may need refill-focused messaging. Analytics can show where AudreyAI-supported education may be most useful. ### PRO Analytics for Dermatology Practices Dermatology practices can use PRO Analytics to understand skincare activity related to common concerns such as: * Acne * Redness * Dryness * Sensitivity * Pigmentation * Sun damage * Aging * Barrier repair Analytics can help dermatology teams understand whether patients are taking the quiz, receiving recommendations, purchasing products, and reordering over time. ### PRO Analytics for Medspas Medspas can use PRO Analytics to understand how skincare sales connect to services such as: * Facials * Peels * Microneedling * Laser treatments * Injectables * Skin consultations * Membership visits Analytics can help medspas identify whether patients are purchasing skincare after services and whether refill revenue is growing between visits. ### PRO Analytics for Aesthetic Practices Aesthetic practices can use PRO Analytics to evaluate skincare revenue connected to patient goals such as: * Anti-aging * Pigmentation * Redness * Texture * Acne * Skin quality * Maintenance between treatments Analytics can help the practice understand whether skincare is becoming a consistent part of the aesthetic patient journey. ### PRO Analytics for Plastic Surgery Practices Plastic surgery practices can use PRO Analytics to track skincare activity before procedures, after procedures, and during long-term maintenance. Analytics may help practices understand: * Whether patients are purchasing pre-procedure skincare * Whether patients are purchasing post-procedure products * Which products are most commonly reordered * Whether online storefront activity continues after surgery * Which product categories support long-term skin quality Provider guidance remains important for procedure-related skincare. ### PRO Analytics for Multi-Location Practices Multi-location practices can use PRO Analytics to compare performance across locations. This can help leadership identify: * Strong-performing locations * Locations that need workflow support * Staff training opportunities * Product assortment differences * Storefront usage by location * Consult adoption by location * Refill revenue opportunities This helps multi-location organizations scale skincare more consistently. ### PRO Analytics vs. Basic Sales Reports Basic sales reports show what was purchased. PRO Analytics is broader because it helps practices understand more of the skincare workflow. | Basic Sales Report | PRO Analytics | | ------------------------------------ | -------------------------------------------------- | | Shows completed sales | Shows activity across the skincare workflow | | Focuses on revenue only | Includes quiz, consult, store, and refill activity | | Limited insight into patient journey | Helps identify drop-off points | | May not show consult behavior | Can support consult performance visibility | | May not connect to skin type | Supports skin type-based workflow analysis | | Useful for accounting | Useful for growth and optimization | PRO Analytics helps practices improve the process, not just review final sales. ### Example: Using PRO Analytics to Improve Revenue A medspa launches Skin Type PRO and begins using the Baumann Skin Type Quiz. After one month, the practice sees strong quiz completions but low product purchases. The team reviews PRO Analytics and realizes that patients are taking the quiz, but staff are not consistently using PRO Consult to explain the routines. The practice trains staff to use PRO Consult and AudreyAI scripts during visits. The next month, consult activity increases, more patients receive routine explanations, and skincare sales improve. This is how analytics can help identify and correct workflow gaps. ### Example: Using PRO Analytics to Improve Refills A dermatology practice sees strong first-time skincare purchases but low repeat orders. The practice reviews refill data and realizes patients are not returning to the online storefront. The team updates post-visit emails, adds refill language to staff scripts, and places QR codes at checkout. Over time, refill purchases increase. This shows how analytics can help improve recurring skincare revenue. ### Example: Using PRO Analytics for Product Strategy A plastic surgery practice reviews product category performance and sees that sunscreen and barrier repair products are frequently purchased after procedures. The practice uses this information to improve patient education, adjust in-office inventory, and make those products easier to find through the storefront. This helps align product strategy with actual patient behavior. ### What PRO Analytics Is Not PRO Analytics is not: * A replacement for provider judgment * A substitute for financial accounting * A guarantee of revenue growth * A diagnosis tool * A replacement for patient care * A standalone marketing strategy * A complete business plan by itself PRO Analytics provides visibility. Practices still need to use the data to improve workflows, staff training, patient education, and purchasing strategy. ### Best Practices for Using PRO Analytics Practices can get more value from PRO Analytics by reviewing it regularly and connecting the data to action. ### Track Quiz Activity Make sure patients are entering the skincare workflow through the quiz. ### Review Consult Adoption Confirm that providers and staff are using PRO Consult consistently. ### Monitor Conversion Look for drop-offs between quiz, consult, checkout, and completed purchase. ### Watch Refill Behavior Track whether patients return to reorder products. ### Review Product Performance Use product data to support inventory, marketplace purchasing, and staff education. ### Compare Locations For multi-location practices, identify where additional training or workflow support is needed. ### Use Data for Staff Training Use analytics to identify education opportunities, not just revenue outcomes. ### Test Improvements Make changes to scripts, emails, QR codes, or workflows and monitor whether performance improves. ### Frequently Asked Questions #### What is PRO Analytics? PRO Analytics is the reporting and performance visibility feature inside Skin Type PRO. It helps practices track skincare activity, product sales, online store performance, consult activity, refill behavior, and revenue trends. #### How does PRO Analytics work? PRO Analytics works by helping practices review activity across Skin Type PRO workflows, including the Baumann Skin Type Quiz, PRO Consult, PRO Storefront, product purchasing, refills, and revenue performance. #### What metrics can practices track in PRO Analytics? Practices may be able to track quiz completions, consult activity, storefront visits, online orders, average order value, conversion rates, refill purchases, product performance, revenue trends, and location performance. #### Why are quiz completions important? Quiz completions are important because the Baumann Skin Type Quiz is often the starting point for personalized skincare recommendations. More quiz completions can create more consult and sales opportunities. #### What is consult conversion? Consult conversion refers to how many patients move from a skincare consult or recommendation to a product purchase. #### What is average order value? Average order value is the average amount a patient spends per order. Practices may increase average order value by recommending complete routines instead of isolated products. #### Why are refill purchases important? Refill purchases are important because skincare products are used regularly and need to be reordered. Refill revenue helps practices generate ongoing skincare revenue after the initial purchase. #### Can PRO Analytics help improve skincare revenue? Yes. PRO Analytics can help practices identify where patients are dropping off, which products are performing, how consults are converting, and where refill revenue can improve. #### Does PRO Analytics work with PRO Storefront? Yes. PRO Analytics can help practices understand PRO Storefront activity, including online orders, store visits, quiz activity, and refill purchases. #### Does PRO Analytics work with PRO Consult? Yes. PRO Analytics can support visibility into provider-led consult activity, recommendation workflows, and sales opportunities. #### Does PRO Analytics help with PRO Marketplace? PRO Analytics can help inform marketplace purchasing by showing product demand, category performance, refill behavior, and sales patterns. #### Can multi-location practices use PRO Analytics? Yes. Multi-location practices can use PRO Analytics to compare performance across locations, identify training needs, and standardize skincare workflows. #### Does PRO Analytics replace financial accounting software? No. PRO Analytics is designed to help practices understand skincare workflow and revenue performance inside Skin Type PRO. It does not replace accounting software. #### Does PRO Analytics replace provider judgment? No. PRO Analytics provides business and workflow visibility. It does not replace medical advice, diagnosis, treatment, or provider judgment. ### Summary PRO Analytics is the performance tracking and reporting feature inside Skin Type PRO. It helps practices understand how patients move through the skincare journey, from Baumann Skin Type Quiz completion to provider-led consults, product purchases, online storefront activity, and refill behavior. For dermatology, medspa, aesthetic, and plastic surgery practices, PRO Analytics helps make skincare revenue more measurable. It gives practices visibility into what is working, where patients may be dropping off, and how to improve the skincare workflow over time. PRO Analytics works alongside PRO Consult, PRO Storefront, PRO Marketplace, and AudreyAI to help practices build a more consistent, data-informed skincare revenue system.