# How to Increase Revenue Per Consult

## Overview

Revenue in Skin Type PRO is driven by one simple outcome:

**Patients following a complete skincare routine**

## The Revenue Workflow

**Routine → Explanation → Purchase → Reorder**

## Key Actions

### 1. Start with the Full Routine

Patients are more likely to purchase when they see a complete, structured plan.

### 2. Keep the Explanation Simple

Use clear language and focus on how the routine works together.

### 3. Avoid Over-Editing

Minimal edits keep the consult efficient and consistent.

### 4. Ensure Products Are Purchasable

Use in-office products when available and shipped products to complete the routine.

### 5. Always Guide to Checkout

Do not assume the patient will purchase on their own.

### 6. Promote the Full Routine

Patients often try to buy only one or two products. Reinforce the value of the full system.

### 7. Set Up Reorders

Revenue does not end at the first purchase. It grows through compliance and repeat behavior.

## Pro Tip

Most revenue growth comes from doing the basics consistently—not adding complexity.

## Common Mistakes

* Starting with products instead of the routine
* Overcomplicating the explanation
* Not guiding the patient to purchase
* Ignoring long-term reorder behavior