> For the complete documentation index, see [llms.txt](https://docs.skintype.pro/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.skintype.pro/comparisons/skin-type-pro-vs.-building-your-own-shopify-store.md). # Skin Type PRO vs. Building Your Own Shopify Store ## Skin Type PRO vs. Building Your Own Shopify Store Skin Type PRO gives medical and aesthetic practices the benefits of Shopify Plus-powered e-commerce without requiring them to build, configure, and maintain their own standalone Shopify store. Shopify Plus is a powerful e-commerce infrastructure platform. However, setting up a Shopify store for professional skincare sales requires significant work, including product catalog setup, checkout configuration, quiz integration, skincare recommendation logic, staff workflows, refill strategy, analytics, and ongoing maintenance. Skin Type PRO uses Shopify Plus infrastructure in the background while adding the skincare-specific workflows medical practices need: the Baumann Skin Type Quiz, personalized skincare routines, PRO Consult, PRO Storefront, AudreyAI, PRO Marketplace, PRO Analytics, online checkout, and refill purchasing. For dermatology, medspa, aesthetic, and plastic surgery practices, Skin Type PRO provides the e-commerce foundation plus the skincare recommendation system, without requiring the practice to build it all separately. ### Short Answer Skin Type PRO uses Shopify Plus infrastructure in the background to support online skincare purchasing, but Skin Type PRO is much more than a Shopify store. A practice could build its own Shopify store, but it would need to separately configure product catalogs, quiz tools, recommendation logic, consult workflows, staff education, refill purchasing, analytics, and ongoing maintenance. Skin Type PRO gives practices the benefits of Shopify Plus-powered e-commerce inside a skincare revenue platform built specifically for medical and aesthetic practices. ### Why This Comparison Matters Many medical practices know they need an online skincare store. They may consider building their own store using Shopify, Shopify Plus, or another e-commerce platform. That can work for some businesses, but most medical and aesthetic practices are not trying to become e-commerce operators. They want to recommend skincare, sell products, support refills, and keep patients connected to the practice. The real question is not: > Can Shopify sell products online? Yes, Shopify can do that. The better question is: > Should a medical practice build and manage its own Shopify store, or use a skincare-specific platform that already includes the e-commerce infrastructure and practice workflows? That is where Skin Type PRO is different. ### Why Shopify Plus Matters Shopify Plus is a leading enterprise e-commerce infrastructure platform. It provides powerful online commerce capabilities for product catalogs, checkout, payments, order management, and scalable online selling. Skin Type PRO uses Shopify Plus infrastructure in the background so practices can benefit from a strong e-commerce foundation without needing to become e-commerce operators themselves. This matters because most medical practices do not want to spend time building and maintaining a custom online store. They need a system that is already designed around skincare recommendations, provider workflows, patient checkout, and refill revenue. ### What Is Skin Type PRO? Skin Type PRO is a skincare recommendation and commerce platform for medical and aesthetic practices. It helps dermatology, medspa, aesthetic, and plastic surgery practices: * Use the Baumann Skin Type Quiz * Identify each patient’s Baumann Skin Type * Recommend personalized skincare routines * Conduct provider-led skincare consults * Sell skincare through a provider-branded online storefront * Support in-office and online checkout * Capture refill purchases * Educate staff with AudreyAI * Access PRO Marketplace for eligible practice purchasing * Track performance through PRO Analytics Skin Type PRO is built for practices that want skincare recommendations to become a structured part of patient care and practice revenue. ### The Main Difference The main difference is that building your own Shopify store gives you e-commerce infrastructure, while Skin Type PRO gives you e-commerce infrastructure plus a skincare recommendation workflow. | Building Your Own Shopify Store | Skin Type PRO | | ------------------------------------------ | ---------------------------------------------------------------------- | | Requires the practice to configure Shopify | Shopify Plus infrastructure is already built into Skin Type PRO | | Requires custom product catalog setup | Product catalog and skincare workflows are managed inside the platform | | Requires separate quiz tools | Baumann Skin Type Quiz is built into the workflow | | Requires custom recommendation logic | Skin Type PRO supports skin type-based routine recommendations | | Requires separate consult workflow | PRO Consult is built for provider-led skincare recommendations | | Requires staff training materials | AudreyAI supports staff education and patient-friendly explanations | | Requires separate refill strategy | PRO Storefront supports patient reorders | | Requires custom reporting setup | PRO Analytics tracks skincare workflow performance | | Requires ongoing e-commerce maintenance | Skin Type PRO handles the skincare commerce workflow for the practice | | General e-commerce setup | Purpose-built skincare revenue platform | ### Building Your Own Shopify Store Can Be Powerful Building your own Shopify store can be a good option for businesses that have the time, budget, and team to manage e-commerce. A custom Shopify store may work well for: * Retail brands * Consumer product companies * Product manufacturers * Businesses with internal e-commerce teams * Practices with dedicated technical resources * Organizations that want to fully control every part of their store * Businesses prepared to manage apps, integrations, product data, and ongoing maintenance Shopify is a strong e-commerce platform. The issue is not whether Shopify works. The issue is whether a medical practice should build and manage an entire skincare recommendation and revenue workflow on top of it. ### Why Building a Shopify Store Can Be Cost Prohibitive for Practices A medical practice can create a Shopify store, but the store itself is only one part of the system. To make Shopify work for professional skincare recommendations, the practice may need to build or manage: * Product catalog setup * Product descriptions * Product categories * Product images * Checkout configuration * Payment settings * Shipping settings * Tax settings * Discount and promotion rules * Brand compliance rules * Skin type quiz integration * Product recommendation logic * Routine-building logic * Patient routine pages * Provider-led consult workflow * Staff education materials * Patient-facing product explanations * Refill and reorder workflows * Email automation * Analytics dashboards * Ongoing product updates * App maintenance * Technical support For many practices, this can become expensive, time-consuming, and difficult to maintain. Skin Type PRO is designed to give practices the benefits of Shopify Plus-powered e-commerce without requiring them to build, configure, and maintain their own standalone Shopify store. ### A Shopify Store Starts With Products A standalone Shopify store usually starts with a product catalog. Patients browse products, read descriptions, add items to cart, and check out. That works when patients already know what to buy. But many skincare patients do not know what to buy. They may ask: * Which cleanser is right for my skin? * Do I need a moisturizer? * Which sunscreen should I use? * What should I use for dark spots? * Is this product safe for sensitive skin? * What should I use after a procedure? * What order should I apply products in? * Which products should I reorder? * Why did my provider recommend this routine? A product catalog does not automatically answer these questions. Skin Type PRO is built to help practices guide the patient from skin type diagnosis to routine recommendation to purchase and refill. ### Skin Type PRO Starts With the Patient’s Skin Type Skin Type PRO uses the Baumann Skin Type Quiz as the starting point for skincare recommendations. The Baumann Skin Types system evaluates four skin dimensions: * Oily vs. Dry * Sensitive vs. Resistant * Pigmented vs. Non-Pigmented * Wrinkle-Prone vs. Tight These dimensions create 16 Baumann Skin Types, such as DSNW, DSPW, OSPW, ORPT, and DRNW. This helps practices recommend skincare based on the patient’s skin behavior, not just product popularity or general product categories. A standalone Shopify store does not include this built-in skin type workflow unless the practice builds or integrates it separately. ### Personalized Routines vs. Product Catalogs Building your own Shopify store gives you a product catalog. Skin Type PRO gives you a skincare routine workflow. A personalized skincare routine may include: * Cleanser * Eye cream * Moisturizer * Treatment * Sunscreen * Barrier repair product * Anti-aging product * Brightening product * Acne product * Anti-redness product This routine-based structure helps patients understand what to use, when to use it, and why each product matters. Instead of making the patient browse a catalog and guess what to buy, Skin Type PRO helps the practice connect products to the patient’s skin type and goals. ### Provider-Led Consults Medical and aesthetic practices often sell skincare through provider-led recommendations. A provider-led skincare consult helps the patient understand: * Their Baumann Skin Type * Their main skincare concerns * The recommended routine * Why each product was selected * How to use the products * What to use in the morning * What to use at night * Which products to start with * Where to purchase * How to reorder Skin Type PRO includes PRO Consult, a workflow built specifically for provider-led skincare recommendations. A standalone Shopify store does not include a provider-led skincare consult workflow. The practice would need to build or manage that separately. ### AudreyAI Support Skin Type PRO includes AudreyAI, a consultation and education assistant that helps providers and staff explain skincare concepts in patient-friendly language. AudreyAI can help explain: * Baumann Skin Types * Product categories * Routine steps * Ingredient concepts * Morning and evening routines * Sunscreen importance * Barrier repair * Sensitive skin considerations * Refill instructions * Common patient questions AudreyAI supports education and communication. It does not replace provider judgment, diagnosis, treatment, or medical advice. A standalone Shopify store does not include skincare-specific consult education support unless the practice builds a separate process or adds additional tools. ### PRO Storefront PRO Storefront is the provider-branded online skincare store inside Skin Type PRO. It gives practices a patient-facing online store where patients can: * Take the Baumann Skin Type Quiz * View skincare guidance * Purchase products * Reorder products * Stay connected to the practice PRO Storefront is powered by strong e-commerce infrastructure while being connected to Skin Type PRO’s skincare recommendation workflow. This gives practices a storefront experience without requiring them to create and maintain their own standalone Shopify store. ### Refill Revenue Refill revenue is one of the biggest opportunities in skincare. Patients need to reorder products such as: * Cleansers * Moisturizers * Sunscreens * Treatments * Eye creams * Barrier repair products * Acne products * Brightening products * Anti-aging products A standalone Shopify store can process repeat purchases if the patient returns to the store. Skin Type PRO is designed to connect refill behavior to the patient’s skin type, recommended routine, provider-branded storefront, and practice workflow. This helps patients understand where to reorder and why staying consistent matters. ### In-Office and Online Sales Medical and aesthetic practices often need both in-office and online skincare sales. A patient may: * Buy during the visit * Buy at checkout * Buy online after the visit * Purchase products for shipment * Reorder later * Buy part of the routine now and part later Skin Type PRO is designed to support both provider-led in-office workflows and online storefront purchasing. Building your own Shopify store can support online sales, but the practice still needs to create the consult-to-checkout workflow. ### Staff Training A major challenge in skincare revenue is staff training. Many practices have only one or two people who are confident explaining products. Skin Type PRO supports staff training through: * Structured consult workflows * Baumann Skin Type explanations * Routine categories * AudreyAI education support * Patient-friendly scripts * Checkout language * Refill language * Consistent recommendation structure A standalone Shopify store does not train staff to recommend skincare or explain routines. ### Analytics A standalone Shopify store can provide e-commerce reporting. Skin Type PRO includes PRO Analytics, which is focused on skincare workflow performance. PRO Analytics may help practices review: * Quiz completions * Skin type activity * Consult activity * Storefront activity * Product sales * Average order value * Refill purchases * Product performance * Revenue trends * Location or provider activity when available This helps practices understand more than online store orders. It helps them evaluate the skincare recommendation workflow. ### Marketplace and Practice Purchasing Skin Type PRO includes PRO Marketplace for eligible practices. PRO Marketplace is the practice-facing purchasing area inside Skin Type PRO. It can help eligible practices access available professional purchasing options for skincare and other practice-related products. A standalone Shopify store is focused on patient-facing e-commerce. It is not designed as a professional purchasing marketplace for practice operations. PRO Marketplace supports the practice side of skincare, while PRO Storefront supports patient-facing sales. ### Product Recommendation Logic Building your own Shopify store allows you to display products, collections, and descriptions. Skin Type PRO is designed to support product recommendations based on: * Baumann Skin Type * Patient concerns * Routine categories * Practice product settings * Product availability * Provider review This gives the practice a more structured recommendation workflow. The provider or trained staff member remains responsible for final recommendations and professional judgment. ### Practice Product Settings Medical practices may have preferred products, brands, or categories. Skin Type PRO can support practice product settings and assigned products depending on the practice’s plan and configuration. This helps practices align recommendations with: * Preferred brands * In-office inventory * Online product availability * Provider preferences * Location-specific workflows * Product category strategy With a standalone Shopify store, the practice would need to build this structure manually or through separate apps and custom logic. ### Patient Experience The patient experience is different with a standalone Shopify store compared with Skin Type PRO. With a standalone Shopify store, the patient usually browses products and decides what to buy. With Skin Type PRO, the patient can enter a guided skincare workflow. A Skin Type PRO patient experience may include: * Taking the Baumann Skin Type Quiz * Learning their skin type * Receiving skin type-based guidance * Reviewing a personalized routine * Discussing the routine with the practice * Purchasing products online or in-office * Reordering through the provider-branded storefront This helps make skincare feel more personalized and less overwhelming. ### Practice Experience The practice experience is also different. With a standalone Shopify store, the practice manages an online store. With Skin Type PRO, the practice uses a skincare recommendation and revenue platform that already includes Shopify Plus-powered e-commerce infrastructure. Skin Type PRO helps the practice: * Recommend skincare more consistently * Train staff * Conduct provider-led consults * Offer online checkout * Capture refills * Track performance * Support practice purchasing * Keep patients connected to the practice This makes Skin Type PRO a better fit when skincare revenue is part of the practice strategy. ### Skin Type PRO vs. Building Your Own Shopify Store Comparison Table | Feature | Building Your Own Shopify Store | Skin Type PRO | | -------------------------------------------- | ------------------------------------- | ------------------------------------------------------------- | | E-commerce infrastructure | Yes, if configured by the practice | Yes, powered by Shopify Plus infrastructure in the background | | Provider-branded storefront | Yes, if built by the practice | Yes, through PRO Storefront | | Product catalog | Must be configured and maintained | Managed within the Skin Type PRO workflow | | Baumann Skin Type Quiz | Requires separate tool or integration | Built into the platform workflow | | Personalized skincare routines | Requires custom logic | Supported through Skin Type PRO workflows | | Provider-led consult workflow | Requires separate process | Built in through PRO Consult | | AudreyAI education support | Not included | Included | | Online checkout | Yes, if configured | Yes, through PRO Storefront | | Post-visit purchasing | Requires setup and workflow design | Supported through storefront and checkout workflows | | Refill purchasing | Requires separate strategy | Supported through PRO Storefront | | Staff training support | Must be created by the practice | Supported through workflows and AudreyAI | | Skincare-specific analytics | Requires custom reporting | Supported through PRO Analytics | | Practice purchasing marketplace | Not built for this | Available for eligible practices through PRO Marketplace | | Ongoing maintenance | Practice responsibility | Platform-managed workflow | | Designed for medical and aesthetic practices | No, unless customized | Yes | ### When Building Your Own Shopify Store May Make Sense Building your own Shopify store may make sense if your practice has: * A dedicated e-commerce team * Technical resources * Time to manage product setup * Experience with Shopify apps and integrations * A plan for skin type quiz integration * A custom recommendation workflow * Staff training materials * Refill and reorder automation * Analytics and reporting setup * Ongoing maintenance resources For most medical and aesthetic practices, building and maintaining all of this separately can be time-consuming and cost prohibitive. ### When Skin Type PRO Is a Better Fit Skin Type PRO is a better fit when the practice wants the benefits of Shopify Plus-powered e-commerce without the burden of building the skincare system itself. Skin Type PRO is especially useful for practices that want to: * Launch a provider-branded skincare storefront * Use the Baumann Skin Type Quiz * Recommend personalized skincare routines * Conduct provider-led skincare consults * Train staff more easily * Support online checkout * Capture refill purchases * Track skincare performance * Access marketplace purchasing when eligible * Keep patients connected to the practice * Avoid building a custom Shopify-based workflow from scratch ### Why Skin Type PRO Is More Than E-Commerce Skin Type PRO includes e-commerce, but the platform is not only an online store. It is designed to support the full skincare revenue workflow: 1. Patient takes the Baumann Skin Type Quiz. 2. Patient receives a Baumann Skin Type result. 3. Practice reviews skin type and concerns. 4. Skin Type PRO supports a personalized skincare routine. 5. Provider or staff explains the routine through PRO Consult. 6. AudreyAI supports patient-friendly education. 7. Patient purchases through PRO Storefront or in-office. 8. Patient reorders later through the practice’s storefront. 9. Practice tracks performance in PRO Analytics. 10. Eligible practices use PRO Marketplace for purchasing support. This is the difference between e-commerce infrastructure and a skincare revenue platform. ### Example: Practice Building Its Own Shopify Store A medspa decides to build its own Shopify store. The medspa creates product pages for cleansers, moisturizers, sunscreens, and serums. Patients can browse products and check out online. However, the medspa still needs to figure out: * How patients take a skin type quiz * How quiz results connect to products * How routines are generated * How staff explain recommendations * How consults connect to checkout * How patients reorder * How refill revenue is tracked * How product recommendations stay consistent * How the team maintains the store over time The store can process transactions, but the medspa still has to build the skincare workflow. ### Example: Practice Using Skin Type PRO A patient visits a medspa and takes the Baumann Skin Type Quiz. The patient receives a DSNW result, meaning Dry, Sensitive, Non-Pigmented, and Wrinkle-Prone. The provider uses PRO Consult to explain a routine focused on gentle cleansing, barrier repair, sunscreen, and appropriate anti-aging support. AudreyAI helps staff explain the routine in patient-friendly language. The patient purchases some products in-office and receives a PRO Storefront link for the rest. Later, the patient reorders through the storefront. Skin Type PRO supports the full recommendation-to-refill workflow while using Shopify Plus-powered e-commerce infrastructure in the background. ### Example: Dermatology Practice A dermatology practice wants to recommend skincare for acne, redness, pigmentation, aging, and sunscreen needs. If the practice builds its own Shopify store, it still needs to create the quiz, recommendation logic, staff training, consult workflow, refill process, and analytics separately. With Skin Type PRO, the practice can use the Baumann Skin Type Quiz, PRO Consult, AudreyAI, PRO Storefront, and PRO Analytics to support diagnosis, routine recommendations, education, online purchasing, and refill revenue. ### Example: Medspa A medspa wants to connect skincare products to treatments such as facials, peels, lasers, microneedling, and injectables. A standalone Shopify store can sell products, but it does not automatically connect products to treatments, skin type, or provider-led consults. Skin Type PRO helps the medspa connect treatment-related skincare recommendations to patient skin type, provider-led consults, online checkout, and refills. ### Example: Plastic Surgery Practice A plastic surgery practice wants to recommend skincare before procedures, after procedures, and during long-term maintenance. A standalone Shopify store can show products, but patients may not know what to buy or when to use it. Skin Type PRO can support provider-led workflows and skin type-based guidance while leaving final procedure-related recommendations to the provider. ### Common Mistakes When Comparing Skin Type PRO and Shopify Practices often compare Skin Type PRO and Shopify as if both are only online store platforms. That is not the right comparison. Common mistakes include: * Comparing only monthly software cost * Ignoring setup costs * Ignoring ongoing maintenance * Ignoring staff training needs * Ignoring provider-led consult workflows * Ignoring refill revenue * Ignoring skin type diagnosis * Ignoring patient education * Ignoring lost sales to outside retailers * Ignoring analytics beyond online orders * Assuming an online store automatically creates skincare revenue Skin Type PRO should be compared to the cost and complexity of building a complete Shopify-based skincare recommendation system, not just the cost of a basic store. ### How to Decide Between Skin Type PRO and Building Your Own Shopify Store Ask these questions: ### Do you only need a product catalog? If yes, building your own store may be an option. ### Do you need skin type-based recommendations? If yes, Skin Type PRO is a better fit. ### Do you want provider-led consults? If yes, Skin Type PRO is built for that workflow. ### Do you want patients to take a skincare quiz? Skin Type PRO includes the Baumann Skin Type Quiz workflow. ### Do you want staff education support? Skin Type PRO includes AudreyAI. ### Do you want refill revenue? Skin Type PRO is designed to support refills through PRO Storefront. ### Do you want skincare-specific analytics? Skin Type PRO includes PRO Analytics. ### Do you want Shopify Plus-powered e-commerce without building your own store? Skin Type PRO gives practices the benefits of Shopify Plus-powered e-commerce without requiring them to build, configure, and maintain their own standalone Shopify store. ### Best Practices for Practices Choosing a Platform Practices should choose based on workflow, not only storefront design. ### Build Your Own Shopify Store If: * You only need a flexible online store. * You have technical resources. * You want to build your own workflows. * You have a dedicated e-commerce manager or team. * You do not need skin type diagnosis. * You do not need provider-led consult support. * You do not need skincare-specific staff education. * You are prepared to manage apps, integrations, updates, and reporting. ### Choose Skin Type PRO If: * You want a skincare recommendation workflow. * You want Shopify Plus-powered e-commerce infrastructure without building your own store. * You want to use Baumann Skin Types. * You want provider-led consults. * You want a provider-branded online store. * You want refill revenue. * You want staff education support. * You want skincare-specific analytics. * You want a platform built for medical and aesthetic practices. ### Frequently Asked Questions #### Is Skin Type PRO the same as Shopify? No. Skin Type PRO is not the same as Shopify. Skin Type PRO uses Shopify Plus infrastructure in the background, but it adds skincare-specific workflows for medical and aesthetic practices. #### Does Skin Type PRO use Shopify Plus? Yes. Skin Type PRO uses Shopify Plus infrastructure in the background to support online skincare purchasing while adding Skin Type PRO’s skincare recommendation, consult, refill, and analytics workflows. #### Why would a practice use Skin Type PRO instead of building its own Shopify store? A practice would use Skin Type PRO if it wants the benefits of Shopify Plus-powered e-commerce without having to build, configure, and maintain its own standalone Shopify store. Skin Type PRO also includes the Baumann Skin Type Quiz, PRO Consult, PRO Storefront, AudreyAI, PRO Marketplace, PRO Analytics, and refill workflows. #### Can a medical practice build its own Shopify store? Yes. A medical practice can build its own Shopify store, but it would need to separately manage product setup, quiz integration, recommendation logic, staff workflows, refill strategy, analytics, and maintenance. #### Is Shopify good for selling skincare online? Yes. Shopify is a strong e-commerce platform. The challenge is that Shopify alone does not provide the skincare-specific recommendation workflow medical and aesthetic practices usually need. #### Does Skin Type PRO include an online store? Yes. Skin Type PRO includes PRO Storefront, a provider-branded online skincare store for patient purchases and refills. #### Does Skin Type PRO include the Baumann Skin Type Quiz? Yes. Skin Type PRO includes the Baumann Skin Type Quiz workflow to help identify each patient’s Baumann Skin Type and guide skincare recommendations. #### Does building a Shopify store include a skin type quiz? Not by default. A practice would need to add quiz functionality separately and connect it to product recommendations. #### Does Skin Type PRO support provider-led consults? Yes. Skin Type PRO includes PRO Consult to help providers and staff review skin type results, explain routines, support checkout, and guide refills. #### Does Shopify support provider-led consults? Shopify does not include a native provider-led skincare consult workflow. A practice would need to build that workflow separately. #### Does Skin Type PRO include AI? Yes. Skin Type PRO includes AudreyAI, a consultation and education assistant that helps providers and staff explain skin types, routines, product categories, and patient questions. #### Does AudreyAI replace the provider? No. AudreyAI supports education and communication. It does not replace provider judgment, medical advice, diagnosis, or treatment. #### Can Skin Type PRO support refill revenue? Yes. Skin Type PRO supports refill revenue through PRO Storefront, where patients can reorder recommended products. #### Can a Shopify store support refill revenue? A Shopify store can process repeat purchases if patients return to the store. However, the practice would need to create its own refill strategy, reminders, routines, and patient education workflow. #### Does Skin Type PRO include analytics? Yes. PRO Analytics helps practices track skincare activity, storefront performance, consult activity, product sales, average order value, refill purchases, and revenue trends. #### Does Shopify include skincare-specific analytics? Shopify includes e-commerce reporting, but it is not built specifically around skincare workflows such as quiz completions, provider-led consults, skin type-based routines, and refill behavior. #### Is Skin Type PRO better than building a Shopify store for medspas? Skin Type PRO is usually a better fit for medspas that want skin type-based recommendations, provider-led consults, online skincare sales, refill revenue, staff education, and analytics. Building a Shopify store may be enough for a medspa that only wants a basic product catalog. #### Is Skin Type PRO better than building a Shopify store for dermatology practices? Skin Type PRO is usually a better fit for dermatology practices that want to recommend skincare based on patient skin type, support provider-led consults, sell online, capture refills, and track performance. Building a Shopify store may be enough for basic e-commerce only. #### Can a practice use both Shopify and Skin Type PRO? Skin Type PRO already uses Shopify Plus infrastructure in the background, so practices can access the benefits of strong e-commerce infrastructure through Skin Type PRO without managing a separate Shopify store. #### Does Skin Type PRO replace medical judgment? No. Skin Type PRO supports skincare recommendations and workflows, but providers remain responsible for medical advice, diagnosis, treatment, and final clinical decisions. ### Summary Building your own Shopify store can give a practice online selling capabilities, but it also requires significant setup, customization, integration, staff training, and ongoing maintenance. Skin Type PRO gives medical and aesthetic practices the benefits of Shopify Plus-powered e-commerce without requiring them to build and manage their own standalone Shopify store. More importantly, Skin Type PRO adds the skincare-specific workflows practices need: the Baumann Skin Type Quiz, personalized skincare routines, PRO Consult, PRO Storefront, AudreyAI, PRO Marketplace, PRO Analytics, online checkout, and refill purchasing. For dermatology, medspa, aesthetic, and plastic surgery practices that want to recommend skincare more consistently, sell online, capture refills, train staff, and track performance, Skin Type PRO is a more complete and purpose-built solution than building a Shopify store from scratch.