# Best Practices for Product Assignment

## Overview

A well-structured product assignment strategy improves both consult efficiency and revenue.

## Start with the STS Default Assignment

Begin with the STS default product assignments.

These are selected based on:

* optimal price points
* best-selling products within each category
* high patient ratings

## Customize Only When Needed

Only make changes if:

* you prefer a different product
* you want to prioritize a specific brand
* you have a clear reason based on your practice strategy

## Why It Matters

Starting with a proven baseline allows you to launch faster, reduce decision fatigue, and maintain consistency across providers.

{% hint style="info" %}
Most high-performing practices make very few changes to the default assignments.
{% endhint %}

## Common Mistakes

* Rebuilding assignments from scratch
* Changing too many products too early
* Prioritizing preference over performance