# Storefront Performance

## Overview

Storefront performance helps your practice understand how the online purchasing experience is contributing to results.

## What You May Watch

* Online order activity
* Repeat online purchases
* Patient return behavior
* Relative contribution of online sales

## Why It Matters

If patients are not purchasing online, it may mean they were not clearly guided into the portal experience.

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**Pro Tip**\
When online performance is weaker than expected, look first at consult communication and portal introduction.
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