# Identifying Growth Opportunities

## Overview

Analytics can help your practice identify practical opportunities to improve performance.

## Common Areas of Opportunity

* Patients are not purchasing full routines
* Patients purchase once but do not reorder
* Portal adoption is low
* Shipped product opportunities are being missed

## Why It Matters

Even small improvements in consult consistency, portal usage, and repeat behavior can have a meaningful impact on revenue and retention.

## Pro Tip

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Start with behavior gaps before making major strategy changes.
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