# Analytics Overview

## Overview

Analytics helps your practice understand performance across consults, sales, patient activity, and repeat behavior.

## What You Can Track

* Revenue
* Orders
* Patient behavior
* Repeat purchases
* Compliance-related activity
* Storefront-related performance

## Why It Matters

Analytics helps you see whether patients are purchasing, returning, and staying engaged.

## Pro Tip

Use analytics to look for patterns over time rather than focusing too heavily on one individual day or order.

## Common Mistakes

* Looking only at top-line revenue
* Ignoring repeat purchases
* Checking too infrequently